In the last century, a famous cartoon illustrated the central reason behind people-based marketing, ad transparency and anti-fake news.
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Facebook Messenger’s M assistant now suggests saving links, calling people
Messenger began rolling out M Suggestions in April to augment people’s conversations and make them more aware of under-the-radar features.
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Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to become smarter, faster and sleeker, too? If I can automate my pizza order, why can’t I automate a better client…
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Marketing Day: B2B vs. B2C social strategy, brand safety on YouTube & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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What makes for a valued martech provider?
In the rapidly growing martech space, how do you determine which providers are worthy of your investment? Contributor Scott Vaughan taps some industry pros to share their tips.
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SMX Advanced session: Mobile-First For The Advanced SEO
How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google’s new index, which prioritizes mobile content over desktop.
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Danny Sullivan: My new role as advisor for Third Door Media
Marketing Land continues on strong, with an outstanding team in place.
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B2B vs. B2C: What’s the social strategy?
How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O’Brien shares tips on optimizing the social approach for both audience types.
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Timeline: Google’s ongoing efforts to address brand safety on YouTube
Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns.
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Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-less advertising marketplace
Combined, the publishers deliver an audience of more than 150 million signed-in users.
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Is retargeting dying?
Since third-party cookies are crumbling, it’s time to ask if the days of ads following you everywhere are numbered.
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Four ways brands can boost retail channel sales through content
In an overcrowded e-commerce marketplace, how do you make your brand stand out for consumers? Contributor Adri Nowell shares four tips to help you increase online sales on your retail partner websites.
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Compare 9 paid search campaign management tools
Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report…
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Marketing Day: SEO audits, online-to-in-store attribution & YouTube viewer stats
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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5 must-do technical SEO audit items in 2017
As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current.
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Early performance results from Google’s update to close variants
What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data.
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A deep dive into online-to-in-store attribution
Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns.
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