Facebook’s app will enable creators to add intros, outros and Snapchat-style frames to live and recorded videos produced through the app.
Continue reading
Please visit Marketing Land for the full article.
Category: Uncategorized
How content drives revenue (and how to prove it)
Not everyone understands what content can do for your bottom line. Columnist Rachel Lindteigen breaks it down so that your clients or team members will recognize the results of your efforts.
Continue reading
Please visit Marketing Land for the full article.
Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple
Top apps list shows power is concentrated in just a few companies.
Continue reading
Please visit Marketing Land for the full article.
Sprout Social releases first non-developer bot-building platform for Twitter
It’s not AI, but the idea is to manage customer inquiries before turning the inquiring user over to a live agent.
Continue reading
Please visit Marketing Land for the full article.
YouTube tops 1.5 billion logged-in viewers every month
YouTube CEO Susan Wojcicki debuts product tweaks, including responsive video and 180-degree video formats, at VidCon.
Continue reading
Please visit Marketing Land for the full article.
Get answers to your content marketing questions
When it comes to content marketing, we know you have questions. Marketing Land’s Content Marketing Tools: A Marketer’s Guide has you covered. This guide examines the current market for content marketing tools and answers the following questions: Why is content marketing growing so quickly?…
Continue reading
Please visit Marketing Land for the full article.
Save the Date: SMX East is back in NYC Oct 24-26
Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with SEO & SEM! SMX is the only conference series dedicated to search marketing. There are tactic-rich keynotes,…
Continue reading
Please visit Marketing Land for the full article.
How SEO can create budget efficiencies in paid search campaigns
Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: CMOs at the wheel, social video for SMBs & IBM’s Watson
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
4 reasons the Demand Unit Waterfall is perfect for ABM
Columnist Peter Isaacson takes a close look at SiriusDecisions’ revised framework and explains why it’s a huge leap forward for Account-Based Marketing.
Continue reading
Please visit Marketing Land for the full article.
Confessions of a marketing automation addict
Marketing automation is the future for digital marketers. But Mary Wallace, a columnist and marketing automation junkie, explains why in-person events and direct mail still have their place in the marketing mix.
Continue reading
Please visit Marketing Land for the full article.
An introduction to conversational commerce and bots
Bots are sweeping the digital landscape, giving consumers even more ways to interact with their favorite brands. Columnist Christie Olson believes it’s high time for marketers to think about how to incorporate bots into their digital strategies.
Continue reading
Please visit Marketing Land for the full article.
Why is Amazon buying Whole Foods? The opportunity of online grocery [Podcast]
In this week’s show, ChannelAdvisor’s Scot Wingo explains why the world’s top e-commerce company is spending billions on a grocery store chain.
Continue reading
Please visit Marketing Land for the full article.
CMOs at the wheel: How are they Driving the Modern Marketing Organization?
Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and talent can evolve going forward.
Continue reading
Please visit Marketing Land for the full article.
It’s time for SMBs to go all in on social and mobile video
Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why video adoption should be a matter of “when” and not “if” for SMBs.
Continue reading
Please visit Marketing Land for the full article.
LivePerson offers first out-of-box integration with IBM’s Watson Virtual Agent
Watson’s sophisticated bot can complete user inquiries up to half of the time, without having to hand off to a live agent.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Snapchat’s Snap Map, Amazon’s Prime Wardrobe & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.