Uncategorized - Online Marketing

October 9, 2017 Uncategorized

What email marketers should know about iOS 11

Just a few weeks after the official release of Apple’s iOS 11, columnist Kyle Henderick discusses how marketers should respond to changes the new mobile operating system brings to the Mail app.

Please visit Marketing Land for the full article.

October 9, 2017 Uncategorized

4 myths about video social media marketing, debunked

Social video is here to stay, but sometimes it’s hard to separate fact from fiction. Columnist Jordan Kasteler helps you steer clear of some of the more widely circulated myths associated with social media marketing with video.

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October 8, 2017 Uncategorized

Apple’s anti-tracking tool restricts Facebook’s ability to follow people around the web

If a person has not visited Facebook’s site within 24 hours, Apple’s Intelligent Tracking Prevention disables Facebook’s Social Plugins, which it uses to track people’s browsing.

Please visit Marketing Land for the full article.

October 8, 2017 Uncategorized

Marketing Day: AdWords Scripts, LinkedIn & AI and Google Tag Manager

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

October 8, 2017 Uncategorized

5 ways to capitalize on Google Tag Manager

If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results.

Please visit Marketing Land for the full article.

October 8, 2017 Uncategorized

AdWords Scripts now available in new AdWords interface

AdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to expect.

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October 8, 2017 Uncategorized

How marketing ops can deliver value to the C-suite

Contributor Peter Ladka recaps a presentation at the Martech Conference in Boston on the processes and capabilities that will help marketers consistently prove the value of marketing’s contribution to the organization.

Please visit Marketing Land for the full article.

October 8, 2017 Uncategorized

Microsoft’s LinkedIn integration, AI and what it means for marketers

Columnist Justin Freid takes a look at how Microsoft’s increasing LinkedIn integration, along with advancements in artificial intelligence, will impact your marketing campaigns.

Please visit Marketing Land for the full article.

October 8, 2017 Uncategorized

Local SEO: 7 Google My Business questions asked and answered

At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers.

Please visit Marketing Land for the full article.

October 8, 2017 Uncategorized

5 Steps to AMP Up Your Call Conversions

How do you balance the need for speed with your need for more detailed call tracking and attribution data? In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and performance for mobile users. But that speed comes…

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October 8, 2017 Uncategorized

A Google Attribution (and Attribution 360) readiness checklist

With a full rollout of Google Attribution approaching, marketers need to be prepared to get the most out of Google’s attribution services. Columnist David Booth offers a checklist to help ensure you’re ready.

Please visit Marketing Land for the full article.

October 8, 2017 Uncategorized

Are you a marketer? You need to be marketing yourself

Sometimes CMOs get caught up in the all-important task of marketing their company’s brand. But columnist Sweta Patel says if you want to be a successful leader, you need to take steps to build your personal brand.

Please visit Marketing Land for the full article.

October 8, 2017 Uncategorized

Here’s how TouchCR is tracking users in a Safari-compliant way

The Chicago-based e-commerce platform is adding local storage keys and identity resolution to its device fingerprinting for the cookie-less era.

Please visit Marketing Land for the full article.

October 5, 2017 Uncategorized

Marketing Day: Home service ads, MarTech Conference & a brand intimacy report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

October 5, 2017 Uncategorized

Audiences to employ for extra online marketing bang!

Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites.

Please visit Marketing Land for the full article.

October 5, 2017 Uncategorized

DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2

In Part 2 of a series, contributor Debbie Qaqish takes a look at the evolving role today’s successful marketing operations leader plays within an organization.

Please visit Marketing Land for the full article.

October 5, 2017 Uncategorized

Are Home Service Ads the death of home-based businesses on Google?

Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local search visibility.

Please visit Marketing Land for the full article.