Uncategorized - Online Marketing

June 19, 2017 Uncategorized

Questions are the center of great websites

When you’re optimizing a campaign or website, it’s easy to become fixated on having all the answers. But columnist Brian Massey explains how generating questions can lead you to success.

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June 19, 2017 Uncategorized

Instagram Stories daily audience hits 250M, adds live Story replays

To boost viewership more, Instagram adds option to share live Story replays for up to 24 hours.

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June 18, 2017 Uncategorized

SEO: The missing piece in brand protection

Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand’s reputation online.

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June 18, 2017 Uncategorized

PPC strategy: Planning beyond the click

Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience.

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June 18, 2017 Uncategorized

How to set up a successful revenue-generating demand gen system

Some marketers hurtle headlong into gathering leads without considering the strategic framework surrounding the effort. Contributor Sweta Patel explains how to set up a system to maximize the quality and quantity of demand generation.

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June 18, 2017 Uncategorized

Marketing Day: Interbrand CMO interview, Salesforce’s State of Marketing report & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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June 18, 2017 Uncategorized

For Interbrand’s CMO, the path to the top began in a Madison, Wisconsin farmers market

Interbrand’s Andrea Sullivan on her rise to CMO and the people who inspired her along the way.

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June 18, 2017 Uncategorized

Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage

This 4th annual survey also shows AI as a leading tech because it can improve efficiency, data value and personalization.

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June 18, 2017 Uncategorized

Pega, Merkle launch Unified Data Management Platform

The new offering lets Pega’s Decision Hub choose in real time the ads delivered to customers, based on recent purchases or other responses.

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June 15, 2017 Uncategorized

Marketing Day: AMP for WordPress, Google My Business & Amazon buys Whole Foods

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

June 15, 2017 Uncategorized

Setting up and testing AMP for WordPress: A quick 7-step guide

Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users.

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June 15, 2017 Uncategorized

Using email to curate one-to-one relationships with customers

Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver personalized experiences to customers through email.

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June 15, 2017 Uncategorized

Dear Google: 4 suggestions for fixing your massive problem with fake reviews

Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue.

Please visit Marketing Land for the full article.