On the IBM-owned Weather.com site, the supercomputer is fielding questions about the Prius Prime like an expert.
Continue reading
Please visit Marketing Land for the full article.
Category: Uncategorized
Marketing Day: Google Shopping, brand safety & CMOs on the future of martech
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
Using Bluetooth, beacons and NFC to personalize in-store shopping
At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new technologies to shore up their businesses.
Continue reading
Please visit Marketing Land for the full article.
2017 growth hacks: Optimizing organic market share
Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance.
Continue reading
Please visit Marketing Land for the full article.
Why ‘good’ isn’t good enough in Google Shopping
Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors.
Continue reading
Please visit Marketing Land for the full article.
Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand.
Continue reading
Please visit Marketing Land for the full article.
Pioneering CMOs discuss the future at MarTech
I’m super excited to highlight some of our featured speakers presenting at MarTech, October 2-4 in Boston. It’s an all-star line up of pioneering CMOs and marketing visionaries. The advent of marketing automation 10 years ago was arguably the Big Bang of martech. For the first time ever, the former…
Continue reading
Please visit Marketing Land for the full article.
Here’s how ‘customer tech’ may rescue consumers and brands from GDPR
The EU standard for consumer data may shield users from tracking and privacy violations, but it could also become a usability nightmare.
Continue reading
Please visit Marketing Land for the full article.
WP Engine launches Content Performance analytics tool
Incorporating some Google Analytics data, the new capability is designed to better measure content by authors, posts and topics.
Continue reading
Please visit Marketing Land for the full article.
How to market your brand using interactive native content — Part 3
In Part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience, building trust and increasing brand awareness.
Continue reading
Please visit Marketing Land for the full article.
Google’s mobile-first index likely not coming until 2018 at earliest
At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first index.
Continue reading
Please visit Marketing Land for the full article.
Twitter rolls out new apps; iOS versions support Apple’s ad blockers
Twitter is switching its in-app browser to Apple’s Safari View Controller, which enables ad blocking and an ad-free Reader mode.
Continue reading
Please visit Marketing Land for the full article.
What to look for in an SEO software platform
With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and…
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Amazon Echo, Facebook Audience Network & Instagram’s new tool
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
Survey: Amazon Echo, Google Home owners are ‘very interested’ in Apple HomePod
Overall, 33 percent interested in HomePod, but price identified as the most important feature among most likely buyers.
Continue reading
Please visit Marketing Land for the full article.
IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues
Q1 digital ad revenues close in on $20 billion.
Continue reading
Please visit Marketing Land for the full article.
37% of consumers say ads placed next to offensive content impact brand perception
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands.
Continue reading
Please visit Marketing Land for the full article.