Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before.
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Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists
Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear.
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PowerInbox launches premium email ad network
The network, called InboxChoice, is a higher-end version of its existing RevenueStripe offering.
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LinkedIn partners with Acxiom for brand targeting
Acxiom says that, as the first-party data house of many brands, it can readily optimize customer lists.
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Instagram debuts tool for celebrities, publishers to label sponsored posts, Stories
Instagram creators will be able to attach “Paid partnership with” tags to their sponsored posts to keep clear of regulators.
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Google rolling out GMB simple website creator
Designed for developing markets, it may become popular in the US, where large numbers of SMBs still don’t have websites.
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Marketing Day: Twitter DM buttons for brands, Facebook value metrics & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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4 reasons your PPC programs can fail
Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure.
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Incremental innovation: How to make big changes in your email program, one step at a time
Launching a new full-blown email program takes time and money most marketers don’t have. Contributor Ryan Phelan suggests focusing on one small innovation at a time to move the business needle.
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The Periodic Table of SEO Success Factors: 2017 edition now released
Mobile, direct answers & site speed factors gain greater weight.
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Twitter gives brands DM buttons for people to open links, post pre-written tweets
Twitter is rolling out four buttons brands can attach to DMs to get people to do things on and off Twitter, like posting tweets and opening links.
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Report: 2016 holiday quarter saw highest rate of digital influence on store visitation
Cuebiq report offers online-to-offline benchmarkingmetrics for nine verticals.
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Facebook brings value metrics to campaigns to help advertisers target the best customers
New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value.
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NetLine brings company-targeting to its self-service content marketing portal
Long available via its managed services practice, company targeting means self-service marketers only pay for account-specific leads.
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The adChain blockchain launches to rescue ad tech
Introduced by MetaX and DMA, it is designed to track digital advertising’s supply chain.
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How to solve the mystery of what your customers really want
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven…
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Marketing Day: Shooting video in-house, Snapchat ad guide & Apple’s Business Chat
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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