Uncategorized - Online Marketing

June 11, 2017 Uncategorized

How to stop worrying about Google updates

Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to learn why.

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June 11, 2017 Uncategorized

Learn 3 proven methods for winning additional PPC budget from your clients

Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan.

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June 11, 2017 Uncategorized

Is AMP the answer to format fragmentation?

Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages.

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June 11, 2017 Uncategorized

The value of applying artificial intelligence in display advertising

From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising.

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June 11, 2017 Uncategorized

Want to start shooting video in-house but still want a professional look? Here’s what to buy

Shooting your videos in-house can save you a lot of money, but it requires the right gear. Contributor Aden Andur walks you through some affordable options that will meet your needs.

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June 11, 2017 Uncategorized

Brands are facing a whole new world of retail realities

Columnist James Green discusses the trends that are impacting struggling brick-and-mortar retailers and the strategies brands need to implement to survive.

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June 11, 2017 Uncategorized

Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire…

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June 11, 2017 Uncategorized

A guide to Snapchat advertising as self-serve tool officially opens

Everything you need to know about Snapchat’s ad formats, ad targeting options and ad pricing schemes.

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June 11, 2017 Uncategorized

Apple’s Business Chat is a powerful new channel for customer service & inbound sales

Although it follows efforts by Facebook and Microsoft, it has a number of innovative features the others don’t.

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June 11, 2017 Uncategorized

Pew Report: The Internet of Things could drive people away from connectivity

With Elon University, the Pew Research Center asked 1,200 experts to envision whether the good outweighs the bad for the IoT.

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June 10, 2017 Uncategorized

Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product

Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months.

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June 8, 2017 Uncategorized

Marketing Day: YouTube’s top ads in May, CMO audit series & AdColony’s mobile video format

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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June 8, 2017 Uncategorized

The top 10 YouTube ads in May earned a total 115M views, 87M belonged to Clash of Clans

The video game ranked No. 1 last month with 87.7 million views, while the No. 2 ad from Heineken generated a meager 6.5 million in comparison.

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June 8, 2017 Uncategorized

Voice search becomes voice action: A key talking point at SMX London

Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare.

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June 8, 2017 Uncategorized

What’s in a name? MMM, multi-touch attribution and cross-channel attribution compared

Attribution invokes a ton of buzzwords, and navigating them can be tricky. Columnist Alison Lohse walks you through the differences between marketing mix modeling, multi-touch attribution, and cross-channel attribution.

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June 8, 2017 Uncategorized

What you need to know about Referrer Policy

Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links.

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June 8, 2017 Uncategorized

CMO audit series, Part 3: Media channels (it’s not what you think)

In part 3 of a series, columnist Scott Rayden takes a look at how ad tech has changed the game for our industry and outlines three core areas that will impact your ability to drive long-term growth from media channels.

Please visit Marketing Land for the full article.