New Unified Auction features give publishers a view of all demand sources and make optimizations possible within the interface.
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Why notifications deliver great CX
Notifications are crucial for building trust and driving user engagement. Contributor Brent Sleeper explains why apps and services should be thinking about how customers experience notifications from the start.
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Report: Facebook’s Instant Articles faster than AMP, both formats boost user engagement
Users spend 35 percent more time with AMP content than mobile web pages.
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AdColony launches a new interactive mobile video format
Called Aurora, it offers in-video interactivity, 360-degree video, haptic rumbles, no buffering HD and high-end graphics.
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Brandwatch adds a Reddit ‘mini-firehose’ to its social data
The social intelligence firm is now sifting the raw feedback of the web’s most opinionated community.
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Blueshift’s AI helps platform focus on individuals and continuous journeys
The personalization platform is employing its AI to better respond to specific customers and would-be customers.
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Marketing Day: AdWords 2017 roadmap, Facebook Instant Articles & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Who should optimize content: SEOs or content writers?
Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization.
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The AdWords 2017 roadmap is loaded with artificial intelligence
What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next.
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Facebook slots ads in Instant Articles’ Related Articles sections
All publishers in Facebook’s ad network can now feature ads within “Related Articles” sections at the bottom of their Instant Articles.
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How a degree in theology led to a career in marketing for Slack’s top marketer
Get to Know Slack’s Head of Global Marketing, Kelly Watkins.
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The brand safety problem is bigger than the news cycle — and so are the solutions
Brand safety controversies emerge and then disappear again with the news cycle. But columnist Chuck Moran believes it’s an ongoing issue with no quick fixes, and advertisers can’t afford to be complacent.
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Shopify’s business assistant bot Kit is now free to merchants
Through textual conversations, Kit recommends and implements a variety of marketing and management tasks for merchants.
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KLM now offers flight help via Twitter and WeChat bots
The Dutch airline’s expansion beyond Messenger is another step in the bot-ization of customer service.
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LiveRamp adds people-based search targeting to IdentityLink
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.
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What marketers need to know about the Apple WWDC announcements [Podcast]
In this week’s show, our crew explains what Apple said this week about ad targeting and autoplay blocking in Safari, the new HomePod device and more.
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Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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