Uncategorized - Online Marketing

June 6, 2017 Uncategorized

The next tech innovation to help marketers engage live audiences: Voice

Columnist Malcolm Cox believes audio and voice recognition devices are set to become a marketer’s best friend, helping to target consumers as they’re actively considering what to purchase.

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June 6, 2017 Uncategorized

How Apple’s Intelligent Tracking Prevention works & why Google/Facebook could benefit most

The new solution has a 24-hour window that gives highly trafficked properties an even bigger advantage over third-party ad tech.

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June 6, 2017 Uncategorized

Beyond SEO: Managing the management

You may be an SEO guru, but how are your people skills? Columnist Casie Gillette makes the case that it’s important to know how to deal with people and provides tips for doing so effectively.

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June 6, 2017 Uncategorized

Beginners’ guide to Bing Ads management

Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads.

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June 6, 2017 Uncategorized

Instagram’s direct-response Story ads are available for self-serve buys

Ads within Instagram’s Stories feed can prompt people to swipe up to visit a brand’s site or install its mobile app.

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June 6, 2017 Uncategorized

Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free

Despite less traffic, paid subscriber conversion said to be up fourfold.

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June 6, 2017 Uncategorized

Location data predictive of retail store closures

inMarket loyalty report suggests which retailers will be the next ones to go.

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June 6, 2017 Uncategorized

Facebook adds templates for Canvas ads, extends iAd-like format to Collections

Advertisers can pick from three plug-and-play templates and now use Canvas posts in Facebook’s shoppable Collection ads.

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June 6, 2017 Uncategorized

Reducing chaos and stress in email marketing

While email marketing is a powerful way for marketers to communicate, it can also be chaotic. Columnist Jose Cebrian shares tips to help you cope with the stress and get organized.

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June 6, 2017 Uncategorized

Apple adds indoor mapping for malls and airports, Do Not Disturb mode

Google and Bing have similar indoor mapping initiatives.

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June 6, 2017 Uncategorized

Segment can now track users across sites without third-party cookies

The data connection service is employing a common ID for first-party cookies from a brand’s multiple sites.

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June 6, 2017 Uncategorized

How AI is disrupting major industries

Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by…

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June 5, 2017 Uncategorized

SMX Advanced is almost sold out! Less than 100 tickets left.

SMX Advanced is one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and having conversations with the marketers making the biggest impact in the search world. We’ll be covering the SEO and SEM topics relevant today: from mobile SEO…

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June 5, 2017 Uncategorized

Marketing Day: E-commerce SEO, Pinterest’s 1st ad campaign & Snap acquires Placed

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches Jun 6, 2017 by Dianna Huff In the third and final installment of her…

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