Uncategorized - Online Marketing

June 5, 2017 Uncategorized

Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches

In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing.

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June 5, 2017 Uncategorized

Focus on these 5 areas to deliver big results in e-commerce SEO

Need to improve SEO for your large-scale e-commerce site and don’t have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson.

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June 5, 2017 Uncategorized

People-based measurement is the new black

Ad tech and CRM are converging, and columnist Jordan Elkind believes the need for people-based measurement has never been greater.

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June 5, 2017 Uncategorized

95% of online shoppers say a positive return experience drives loyalty [Report]

Narvar found almost all consumers surveyed would buy again from a retailer if they were satisfied with the return process.

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June 5, 2017 Uncategorized

Revcontent takes first step in its new ‘Truth Initiative’

The content recommendation service says this initiates a new effort to better filter out fake content and fake news sites.

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June 5, 2017 Uncategorized

Report: 67% of US marketers have paid to promote video on Facebook in past year

A new Animoto survey shows marketers are focused most on Facebook but plan to boost social video investments on YouTube, Twitter and Instagram, too.

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June 5, 2017 Uncategorized

Pinterest’s first US ad campaign spans Times Square, Facebook, Instagram, Mic and New York Times

Pinterest will run billboards in Times Square, ads on Facebook and Instagram and branded content on Mic’s and The New York Times’s sites.

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June 5, 2017 Uncategorized

Snap acquires Placed to better measure in-app ads to in-store sales

Placed is able to attribute brand’s digital, TV and out-of-home campaigns to store visits and in-store sales.

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June 4, 2017 Uncategorized

Grow Customer Lifetime Value with People-Based Search Marketing

Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the…

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June 4, 2017 Uncategorized

Apple introduces HomePod: A premium speaker with Siri

The device will compete with Google Home and Amazon Echo, but Apple is trying to distinguish it with sound quality and privacy features.

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June 4, 2017 Uncategorized

Marketing Day: A featured snippets primer, YouTube updates creator guidelines & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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June 4, 2017 Uncategorized

How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer

What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it.

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June 4, 2017 Uncategorized

WWDC: Safari will block third-party trackers from following users around the web

Trackers will not be able to use browsing behavior for ad targeting.

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June 4, 2017 Uncategorized

Google updates YouTube creator guidelines for ad-friendly content

For advertiser brand safety protections, hateful and incendiary content will not be monetized.

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June 4, 2017 Uncategorized

Beyond the martech stack: It takes an orchestra to solve the customer experience

The vision of a customer-focused single entity is becoming the Holy Grail for brands.

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June 4, 2017 Uncategorized

A tale of two cake smashes: How to choose between live and recorded video

Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a “cake to the face” experiment and how to choose the right fit for your organization.

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