Projects from National Geographic and others use outdoor displays as giant kiosks, social media outlets, weather-responding screens and more.
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Category: Uncategorized
In Massachusetts, retailers’ cookies will soon lead to sales tax
The Bay State is saying that online stores providing cookies or apps to their Massachusetts customers have a ‘presence’ in that state.
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The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive underperforming campaigns, I’ll…
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Mobile marketing and in-store sales: what’s the correlation?
Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their…
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Marketing Day: Google ad-blocking news, LinkedIn’s Matched Audiences & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Is your information architecture costing your e-commerce web shop millions in lost sales?
Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure.
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Social bookmarking pioneer Delicious heads to the dead pool
Recently acquired by Pinboard, the site will stay online but will stop taking bookmarks on June 15.
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Don’t be tardy! Back-to-school searching starts in July — plan campaigns now
It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition.
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The marketing career advice that no one gave me
According to contributor Travis Caldwell, there are some things you just have to learn the hard way: If you’re not moving up, you’re moving back.
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Google confirms it will start blocking ‘annoying’ ads on Chrome next year
A new report will notify publishers when ads on their sites don’t meet the Better Ads Standards and enable them to take action before ads are blocked on their sites.
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Finally getting (Linked)In on the retargeting action
LinkedIn’s official rollout of Matched Audiences in April highlighted new audience targeting options. Columnist Laura Collins explains why retargeting works and why advertisers should be taking advantage of the changes.
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AOL launches SDK-based header bidding for mobile apps
The company says this is the first such offering that lets apps readily jump on the header bidding bandwagon.
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The future (and present) of programmatic TV
Columnist Grace Kaye takes a look at the current state of programmatic TV advertising and predicts what we can expect to see within the next few years.
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Report: Google’s Chrome ad blocker coming to both PC and mobile ‘within 6 months’
Ads on sites that don’t follow Coalition for Better Ads guidelines will be blocked.
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Marketing Day: Data management, Skype mimics Snapchat & CMO interviews
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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B2B CMOs and CIOs: It’s time to rethink data management
Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused data structure and collaborating with the right strategic partners can make all the difference.
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Diving into the new SiriusDecisions Demand Unit Waterfall
Columnist John Steinert discusses the new SiriusDecisions Demand Waterfall, which helps align sales and marketing on what B2B demand really is and how to find it through the concept of the “Demand Unit.”
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