Microsoft also sees the app as a search and discovery tool.
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Category: Uncategorized
The Path to CMO with SAP Ariba’s Alicia Tillman [Podcast]
In this week’s show, our “Path to CMO” series continues as we visit with SAP Ariba’s Alicia Tillman to learn about her marketing career and … selling tickets to a beach?
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Meet Aetna CMO David Edelman at MarTech in Boston
I am thrilled that one of the pioneers of marketing-led digital transformation will be keynoting at MarTech! Former McKinsey consultant and current Aetna CMO David Edelman will talk about his experiences helping dozens of leading brands rethink marketing in a digital world. He’ll also discuss…
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5 key e-commerce & retail trends from Mary Meeker’s Internet Trends report
A look at how mobile and online commerce are changing the retail landscape.
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Salesforce unveils a new Partner Relationship Management application in its Sales Cloud
It provides the tools so non-tech users can quickly spin up a partner portal.
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TurnTo Networks enters review syndication with ‘first open network’
Its Open Review Syndication network is designed to lower the barriers for brands to distribute user reviews on their sites to retailer sites.
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Why email marketing has lasted five times longer than your first marriage
After four decades (and counting), email marketing is still going strong. Columnist Jason Warnock discusses how brands and marketers can make the relationship last even longer.
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Takeaways for marketers from a conversation with Coke’s chief technologist
Columnist Rob Rasko chats with Alan Boehme, CTO of Coca-Cola, about how the soft drink giant is evolving technologically by creating a bridge between their company and the entrepreneurial community.
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Instagram ads can now link to brands’ Messenger accounts, bots
Brands’ links can be attached to photo, video and carousel ads on Instagram and use referral codes to open a specific messaging thread on Messenger.
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Report: Apple’s Siri-powered virtual assistant could be announced next week
The smart speaker will need to be more than just a “me-too” device to succeed.
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Marketing Day: YouTube SEO, how to track conversions & an ad-blocking report
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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YouTube SEO: How to find the best traffic-generating keywords
Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights from your competitors.
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7 great reasons to attend SMX Advanced in 2 weeks
Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a…
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How to track conversions like a pro
Driving more traffic is only good if you’re driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website.
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3 ways to ensure your marketing technology stacks up
Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. Columnist Jim Yu has some advice to guide your tool selection.
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Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile
Ad-blocking users motivated primarily to avoid ‘irrelevant’ or ‘annoying’ ads.
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AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services
The new initiative is designed to weed out app ad or installation fraud in any of the company’s 2,500 partnering ad networks.
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