It will have a profound effect, he says, on how products are designed, presented, sold and used.
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Category: Uncategorized
How to build an audience of consumers in today’s highly competitive environment
Amid the super saturated digital advertising space, how can your brand break through? Contributor Peter Minnium explains how building an audience will give you a competitive advantage.
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The world of martech stacks from a B2C brand, B2B company & agency perspective
This year’s MarTech Conference Boston brought together Red Wing Shoe Co.’s director of marketing technology, iCrossing’s CTO and Entuity’s VP of worldwide marketing.
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But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers
MBLM’s 2017 brand intimacy report ranks 386 brands across 15 industries based on emotional connections brands have with consumers.
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2017 growth hacks: Increase CTR by monitoring competitive offers
Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.
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Marketing Day: Chatbots in the consumer search experience, Facebook news & email deliverability
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Reframe your thinking about the beacon opportunity
Beacons may not be in the media limelight as of late, but contributor Brian Handly believes we’re seeing accelerating deployments of them for a reason.
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The big problem with PPC attribution modeling no one is talking about
The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why.
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Martech enablement series: Part 9 — Bringing it all together!
In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech enablement process and how to evaluate your progress in transforming your marketing organization.
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Will chatbots become part of the consumer search experience?
Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers.
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Facebook tests augmenting article links with publisher info from Wikipedia
Facebook will attach a button to article links that people can tap to get more context about the publisher and topic.
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The ABCs of improving email deliverability
How do you ensure your emails are reaching your recipients’ inboxes? Columnist Scott Heimes discusses the steps you can take to stay in good standing with your readers and ISPs.
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All the devices Google announced Oct. 4 at its ‘made by Google’ hardware event
‘Hardware, software and AI’ is Google’s competitive recipe for this new ecosystem.
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MarTech conference highlights digital marketers’ central dilemma
In session after session, it’s clear that marketing technology has reached a turning point.
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With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz
Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems.
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Marketing Day: Chrome ad blocking, Google extends olive branch to publishers & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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14 ways to get smarter with your content and SEO
Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success.
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