Use of the apps has increased average order value by 5 percent.
Continue reading
Please visit Marketing Land for the full article.
Category: Uncategorized
Demand generation’s next frontier: 3 ways to tap into social to get more leads
Is social a key element of your demand generation strategy? If not, it needs to be. Contributor Will McInnes walks you through three ways to use social for demand generation.
Continue reading
Please visit Marketing Land for the full article.
Vimeo launches new tools aimed at making video platform more appealing to marketers
Part of Vimeo’s Business Membership, the enhancements include updated video cards, new end screens and more email capture features.
Continue reading
Please visit Marketing Land for the full article.
Where is the best place to post your content?
So you have a great piece of content. What’s next? Columnist Rachel Lindteigen explains why you need to think about your program’s goals before you decide where to post your content.
Continue reading
Please visit Marketing Land for the full article.
Former Android boss launches devices to compete with Google Pixel and Google Home
Andy Rubin wants to create devices that are simple, durable and elegant.
Continue reading
Please visit Marketing Land for the full article.
Yandex opens its content recommendations platform to all publishers
Media companies, content creators will have access to push material directly into the Yandex Zen recommendations feed.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Martech vendor investment forecast, ad exchange NYIAX & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
Initial Interest Confusion rears its ugly head once more in trademark infringement case
Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice!
Continue reading
Please visit Marketing Land for the full article.
Martech vendor investment forecast: Sunny with just a few ‘clouds’
Columnist Scott Vaughan recaps a panel from the recent MarTech Conference in San Francisco that focused on investing in the future of marketing technology.
Continue reading
Please visit Marketing Land for the full article.
Stop calling ‘ad tech’ advertising
Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest algorithms and audience data won’t accomplish anything if the advertising format, message and creative are not engaging.
Continue reading
Please visit Marketing Land for the full article.
For emerging ad exchange NYIAX, it’s back to the future
Now in a pilot, NYIAX adapts Nasdaq tech, future ad contracts and blockchain to power a new approach for buying and selling digital ads.
Continue reading
Please visit Marketing Land for the full article.
PlaceIQ making location intelligence more accessible with new ‘LandMark’ tool
Not just for ad targeting; the company sees an array of uses, including benchmarking, customer-journey anaytics and media planning.
Continue reading
Please visit Marketing Land for the full article.
The calm before the storm: Why media channels die quickly
Columnist David Rodnitzky takes a look at the decline of newspaper ad revenue and the current state of TV and asks what it means for the future of digital advertising.
Continue reading
Please visit Marketing Land for the full article.
3 reasons why customer identity should top retailers’ 2017 holiday wish lists
Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences.
Continue reading
Please visit Marketing Land for the full article.
Journey analytics: The GPS for understanding your customers
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them…
Continue reading
Please visit Marketing Land for the full article.
Is your creative agency killing your campaign?
If your campaign is a flop, your ad creative might not be the problem. Instead, it’s time to take a hard look at your agency, says contributor Geoff Gurevich.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Google ad measurements, link warnings & StepsAway
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.