Uncategorized - Online Marketing

May 25, 2017 Uncategorized

Micro-wins: The true secret to AdWords success

The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time.

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May 25, 2017 Uncategorized

New Quality Score metrics: What matters most, and how to improve your ads

Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors.

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May 25, 2017 Uncategorized

StepsAway launches in-store, WiFi-based marketing for retailers

Approach offers personalized offers without app-install requirement.

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May 25, 2017 Uncategorized

How to compare paid search and organic search without sounding foolish

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.

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May 25, 2017 Uncategorized

Knoema offers a chatbot interface for its data search engine

Called Yodatai, she’s the latest attempt to make data accessible through conversation.

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May 25, 2017 Uncategorized

Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN

The Ads Data Hub is designed to give marketers impression-level insights for campaigns served across multiple devices.

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May 25, 2017 Uncategorized

Google warns authors, publications against misusing links in syndicated articles & posts

If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.

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May 25, 2017 Uncategorized

Why some ad tech vets have doubts about Havas’ new transparency platform

As the transparency bandwagon gains speed, some are wondering if the added info is useful, if it takes publishers into account or if it changes anything.

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May 25, 2017 Uncategorized

How to create remarkable offers and increase your conversion rate

From learning about your audience to selling your offer, contributor Seth Price walks you through key steps that will help you maximize your conversion rate.

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May 25, 2017 Uncategorized

What a 32-step journey to a Bruno Mars album can teach marketers and tech companies

Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from it.

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May 24, 2017 Uncategorized

Looking for a marketing automation platform? This guide takes the guesswork out.

All new for 2017, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors pricing charts and…

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May 24, 2017 Uncategorized

Marketing Day: Facebook news, AMP ads & CRO tools coming to AdWords

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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May 24, 2017 Uncategorized

Crafting a successful holistic search approach

Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions.

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May 24, 2017 Uncategorized

The consumer decision journey in the increasingly complex search retail marketplace

As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.

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May 24, 2017 Uncategorized

Facebook rolls out software tool to make AMP, Apple News pages more like Instant Articles

Facebook’s tool will automatically convert Instant Articles to Google’s AMP and Apple’s Apple News formats.

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May 24, 2017 Uncategorized

Taboola’s grid of recommended stories is now an infinite, scrolling feed

By adopting a card-based feed of content, ads and video, Taboola is looking to revolutionize its real estate and increase flexibility for publishers.

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May 24, 2017 Uncategorized

The connected channels: All media channels must have defined budgets, priority and cohesive reporting

In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences.

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