Uncategorized - Online Marketing

May 24, 2017 Uncategorized

How to make ads less adversarial

Trust in digital advertising is improving, but there is still work to be done to improve the perception of pervasive ads. Columnist Brad O’Brien offers tips on how to maintain a positive relationship between your ads and your audiences.

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May 24, 2017 Uncategorized

AMP ads: Google will convert display ads to AMP, test AMP landing pages for Search ads

Google says AMP ads can load up to 5 seconds faster than standard display ads.

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May 24, 2017 Uncategorized

Conversion rate optimization tools coming to AdWords with new integrations

Advertisers will be able to run landing page test with Google Optimize and get feedback from retargeting audiences with Google Surveys 360.

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May 24, 2017 Uncategorized

Facebook and Google have dominated smartphone screens for the past three years

Facebook has three and Google has six of the top 15 apps, says comScore.

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May 23, 2017 Uncategorized

Marketing Day: Blippar’s AR ad units, Pinterest autoplay video ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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May 23, 2017 Uncategorized

Google is testing 11 variations of black links in search results

Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google’s latest test: replacing blue links with black ones in the user interface.

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May 23, 2017 Uncategorized

Want more links? Be more likable.

Wondering why you aren’t getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links.

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May 23, 2017 Uncategorized

Stop oversimplifying everything!

The old days of gaming Google’s ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven’t moved on yet.

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May 23, 2017 Uncategorized

Making martech usable

Columnist Justin Dunham is a big champion of marketing technology, but succeeding with martech requires more than just selecting the right tools — after all, tools only work if there’s good process and culture already behind them.

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May 23, 2017 Uncategorized

Behind the scenes of the Martech 5000 Landscape [Podcast]

In this week’s episode, Scott Brinker and Anand Thaker take us through the process of creating this year’s martech landscape and, more importantly, what it means for the industry.

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May 23, 2017 Uncategorized

MarTech is coming! MarTech is coming! To Boston Oct. 2-4

Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of…

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May 23, 2017 Uncategorized

Blippar launches ‘first AR digital ad unit’ that doesn’t need an app

The ad requests camera access and then shows the live feed matted against a cut-out 360-degree video or 3D model.

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May 23, 2017 Uncategorized

Datorama adds Genius AI to its marketing data platform

The New York City-based company now provides out-of-the-box smartness that suggests best solutions for improving performance.

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May 23, 2017 Uncategorized

12 email marketing fundamentals to master

Columnist Mary Wallace provides a primer on email marketing fundamentals for newbies and veterans alike, noting that advanced technology is useless if you don’t get these right.

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May 23, 2017 Uncategorized

E-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial Day

As temperatures start to rise and people break out their BBQ grills, columnist Andrew Waber takes a look at the Memorial Day period and its impact on e-commerce ad prices on Facebook.

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May 23, 2017 Uncategorized

Not getting what you want from your outreach emails? Follow these 10 steps.

Contributor Andrea Lehr walks you through 10 tips and tricks to help you step up your outreach email efforts and get your content in front of a wider audience.

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May 23, 2017 Uncategorized

The silent revolution of search

Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of niche companies have emerged, nearly as many have folded, and major new technologies have come and gone. In contrast, search seems dull: it’s still the…

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