Uncategorized - Online Marketing

May 23, 2017 Uncategorized

Pinterest adds autoplay video ads to feeds, search results

After introducing click-to-play video ads last summer, Pinterest is adding the autoplay variety to people’s feeds and search results.

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May 22, 2017 Uncategorized

Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their…

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May 22, 2017 Uncategorized

Marketing Day: Instagram’s Location, Hashtag Stories, Facebook video ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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May 22, 2017 Uncategorized

The big SMX Advanced preview

Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new…

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May 22, 2017 Uncategorized

5 reasons why websites still matter to local search in 2017

More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be.

Please visit Marketing Land for the full article.

May 22, 2017 Uncategorized

Stop overloading your Local SEO content!

Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy.

Please visit Marketing Land for the full article.

May 22, 2017 Uncategorized

Getting ahead of the game with predictive analytics

Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and describes two real-world scenarios to show you how it can be used.

Please visit Marketing Land for the full article.

May 22, 2017 Uncategorized

Instagram’s Location, Hashtag Stories are its spin on Snapchat’s search-driven Stories

A couple of months ago, Snapchat started showing computer-curated Stories in search results. Now Instagram is, too.

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May 22, 2017 Uncategorized

Facebook wants to automate publishers’ direct-sold video ad deals

Facebook is testing a program to facilitate publishers’ direct-sold video ad deals with A&E Networks, ESPN, Hearst and Scripps.

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May 22, 2017 Uncategorized

Twitter adds Direct Message Cards for advertisers to kick-start specific conversations

The new Cards feature a menu of up to four buttons that people can select to start a private conversation on a particular topic.

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May 22, 2017 Uncategorized

Facebook enables all Pages to add guests to Live broadcasts on iOS

Facebook’s Live With feature lets marketers add a brand spokesperson or member of the audience to a broadcast.

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May 22, 2017 Uncategorized

Live blog: Google Marketing Next opening keynote

Google’s annual event for advertisers is expected to have a variety of product announcements.

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May 22, 2017 Uncategorized

Lotame partners with Survata to validate third-party data with users’ survey answers

The pilot project targets Survata’s online surveys to cookied users in Lotame DMP segments, grading the quality of data providers with actual responses.

Please visit Marketing Land for the full article.

May 22, 2017 Uncategorized

Publishers: Tell your users what they’re getting out of viewing ads

Contributor Ben Barokas discusses how publishers can regain control over their inventory and build better relationships with their readers by explaining the value exchange occurring on ad-supported media.

Please visit Marketing Land for the full article.