Uncategorized - Online Marketing

May 22, 2017 Uncategorized

Google launches free Google Attribution, hopes to kick last-click attribution to the curb

Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations.

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May 22, 2017 Uncategorized

Amazon is paying Alexa game developers. Will that expand to all skills categories?

The company is actively exploring new ways to reward skills developers.

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May 22, 2017 Uncategorized

Quora’s ads platform is out of beta and available globally

More than 300 advertisers are already running campaigns on the Q&A platform.

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May 21, 2017 Uncategorized

Marketing Day: IAB Tech Lab launches ads.txt, Tobii acquires Sticky & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017 May 22, 2017 by Digital Marketing Depot The flood of mobile calls to US…

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May 21, 2017 Uncategorized

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017

The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to…

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May 21, 2017 Uncategorized

To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt

Buyers will be able to see which sellers have been authenticated by publishers.

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May 21, 2017 Uncategorized

At IAB Programmatic Symposium, digital advertising looks to grow up

The industry organization promotes the new name of ‘automation,’ a new framework and a new urgency as brands proclaim: ‘Enough is enough.’

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May 21, 2017 Uncategorized

Eye-tracker Tobii acquires fellow eye-tracker Sticky

Lab-based eye-tracker Tobii buys the webcam-based Sticky so it can offer large consumer panels as well as focused test groups.

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May 21, 2017 Uncategorized

Ad fraud detection: A guide for marketers

Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts.

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May 18, 2017 Uncategorized

5 strategies to improve your ad copy

Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions.

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May 18, 2017 Uncategorized

MarTech, conversational UI, and the future of connecting with customers

Contributor Jeff Eckman recaps a session by MarTech San Francisco 2017 speaker Nick Pandolfi of Google’s Global Product Partnerships team in which he shares Google’s view on this emerging topic, as well as five tips on designing for the conversational interface.

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May 18, 2017 Uncategorized

The effect of Moore’s Law on behavioral marketing

Even marketing isn’t immune to Moore’s Law. Columnist Brian Massey explains how Moore’s Law has changed behavioral science, making it cheaper for marketers to create and use behavioral data than ever before.

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May 18, 2017 Uncategorized

Marketing Day: Facebook offers publishers guidance, Dwyer Group CMO interview & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

May 18, 2017 Uncategorized

7 unannounced updates to Google My Business we’ve seen in 2017

Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has compiled these underreported changes.

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