The tech giant adds Actions to phones, plus purchase history, hotword support, shortcuts, and a new app directory to Assistant.
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Category: Uncategorized
Distil buys Are You a Human, launches free bot detection plug-in for Google Analytics
The plug-in, which Distil said is the first of its kind, can detect ‘close to 100 percent’ of bots running JavaScript from a web page.
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After recent News Feed changes, Facebook offers guidance for publishers
Recent changes to target clickbait, misinformation and sensationalism may have some publishers nervous.
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How Dwyer Group connects the dots between its 13 different home-service franchise brands
A CMO’s View with Lisa Zoellner, chief marketing officer for Dwyer Group.
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[Podcast] The Google I/O 2017 recap: Lens, Assistant & more
In this week’s episode, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday.
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Hey, CMOs: Who owns your brand?
Columnist Chandar Pattabhiram discusses the power of cultivating a “tribal” feeling within a brand’s community, which can drive customers to action and advocacy.
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Google pushes AMP Ads adoption, announces Celtra & MOAT integrations
AMP ads can load as quickly as the AMP pages they appear on.
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4 reasons why digital context matters
In a digital and programmatic world, it’s easy to lose sight of context. Contributor Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place every time.
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Your AMP inventory is worth more than you think
Columnist Barb Palser says it’s time for publishers and ad exchanges to start exposing and targeting AMP as premium inventory.
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Google Assistant comes to iPhone, adds alerts, hands-free calling & more
Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana.
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Web browsing coming to VR headsets, AR coming to the web via Chrome
This is all part of Google’s larger mission to make the web more compelling and immersive.
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Google’s “buy button” is moving forward; now taking beta requests
US merchants can now request access to the Purchases on Google ads beta.
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Marketing Day: Facebook to live-stream MLB games, Twitter updates privacy policy & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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5 massive SEO and content shifts you need to master right now
What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications.
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2017 SEM growth hacks: Gain monster paid search growth using competitive data
How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions.
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The anatomy of ad copy relevance: The new Google standard
Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts.
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Mobile is not the only channel to the customer, but it’s the most powerful one
Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers.
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