Uncategorized - Online Marketing

May 17, 2017 Uncategorized

Relevance vs. authority: Which link has more value? (Part 3)

In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation.

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May 17, 2017 Uncategorized

Facebook will live-stream 20 MLB games starting tomorrow

Twitter won’t be the only social network broadcasting a Major League Baseball game tomorrow night.

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May 17, 2017 Uncategorized

Skimlinks can now ‘pre-target’ users down to a product category

The London-based company now offers segments of users interested in buying a given kind of product, even if they’ve only read about it and not clicked on a link to buy.

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May 17, 2017 Uncategorized

Google adds more ads to Play Store, and other app ads news from I/O

The company says its ads have driven five billion app installs.

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May 17, 2017 Uncategorized

What you should know about Twitter’s latest privacy policy update

As it begins to store people’s off-Twitter browsing data for longer, the company adds new data controls and ends Do Not Track support.

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May 16, 2017 Uncategorized

What to look for in a paid media campaign management tool

Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations…

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May 16, 2017 Uncategorized

3 key takeaways from MarTech San Francisco 2017

Contributor Sheldon Monteiro insightfully wraps up the key themes of last week’s meeting of the martech minds.

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May 16, 2017 Uncategorized

Marketing Day: Facebook fights clickbait, Google I/O roundup & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Progressive profiling: Why it’s a win for you and your customers May 17, 2017 by Ryan Phelan Contributor Ryan Phelan explains the benefits of…

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May 16, 2017 Uncategorized

Progressive profiling: Why it’s a win for you and your customers

Contributor Ryan Phelan explains the benefits of progressive profiling and walks you through the steps you should take when implementing your profiling program.

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May 16, 2017 Uncategorized

Facebook now pinpoints individual posts to keep clickbait out of the News Feed

By evaluating individual posts, Facebook can better isolate and eliminate the occasional clickbait from the average publisher.

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May 16, 2017 Uncategorized

Live Blog: Google I/O 2017 Opening Keynote

News about Google Assistant, Google Home, Android and more is expected.

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May 16, 2017 Uncategorized

Google I/O Roundup: Search-by-picture Google Lens & other Google Assistant features announced

The ability to search-by-picture or translate-by-picture gives Google Assistant a powerful advantage against other digital assistants.

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May 16, 2017 Uncategorized

How to market your brand using interactive native content – part 2

In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth.

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May 16, 2017 Uncategorized

The podcast option: How audio content can help build a B2B business

Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and equipment that you’ll need.

Please visit Marketing Land for the full article.