Usage of “google” as a verb does not automatically invalidate its legal protection.
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Category: Uncategorized
Brainshark partners with another sales content partner, Seismic
Following an integration with Highspot several months ago, this new Brainshark combo also merges sales training/coaching with sales content management.
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Amazon says push notifications are coming soon to Alexa-enabled devices
The opt-in-only alerts will be tested in select skills before Amazon opens the feature to all developers.
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[Reminder] Live webinar: Track, qualify & convert your leads using call and SMS data
Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to…
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Marketing Day: Biz Stone returns to Twitter, Facebook admits measurement mistakes & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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GDPR: Publishers and martech will rely on each other
The General Data Protection Regulation (GDPR) goes into effect next year, and the impact on the martech industry will be significant. Columnist Todd Ruback explains how it’s already changing the dynamic between publishers and martech vendors.
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Why the Google Search Network isn’t working for your B2B business
Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program.
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How to build an SEO strategy to dominate your market
Want to build an SEO strategy that can withstand algorithm updates, growing competitors and industry fluctuations? Columnist Jeremy Knauff explains how to do this by rethinking your approach.
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Pinterest will use image recognition to target ads, including in Lens results
Pinterest will parse the objects in an image to include ads in galleries of related pins.
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Twitter co-founder Biz Stone returning to company to help ‘guide culture’
Stone says he isn’t replacing anyone, just filling hole that he left.
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35 ways to improve SEO & SEM performance, only at SMX Advanced
More than 55 of the world’s most knowledgeable search marketers will present at Search Marketing Expo – SMX Advanced, June 12-14 in Seattle. You’ll learn advanced SEO and SEM tactics they’ve employed to deliver successful campaigns, and what to expect from search marketing in the coming year….
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Facebook admits its 10th measurement mistake since September
The mistake — mischarged clicks on video carousel ads by smartphone web users — is the first that directly affected advertisers’ wallets.
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Instagram copies Snapchat’s selfie masks, as Facebook and Messenger already have
Instagram could also copy Snapchat by selling sponsored face filters to advertisers.
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How blockchain-based identity could change digital marketing
The MetaMask plug-in turns Chrome into a blockchain browser, offering a glimpse of how a new kind of consumer identity and e-commerce might work.
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IAB releases final Dynamic Content Ad Standard
The schema is now available to create, serve and measure programmatic personalized ads.
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How a free email course can help you sell more physical products
Contributor Ben Jacobson shares step-by-step instructions for building a free online course that will lead to a highly targeted list of people who are ready to buy.
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What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue
Columnist Rob Rasko believes the next iteration of programmatic will look more like a futures market, where advertisers could buy inventory for future use and lock it in a guaranteed contract.
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