A CMO’s View with David Roman, Lenovo’s Chief Marketing Officer
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Category: Uncategorized
CMOs, invigorate your brand and your career
Looking to keep ahead of the curve in your marketing career? Columnist Brent Hieggelke shares the trends and technologies that will help you be innovative and thrive as a CMO.
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Why it’s more vital than ever to get display measurement right
As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing.
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Marketing Day: the best kept AdWords secret, Amazon Echo Show’s screen & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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How to choose martech tools that your team will love
Marketing technology can be hugely beneficial to your organization, but only if these tools empower the people using them. Columnist Alison Lohse explains what to look for.
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The best-kept AdWords secret: AMP your landing pages
Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates.
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Snap bought a company in March and product updates hurt user growth, per new filing
Snap paid $20.1 million for “a company that operates a cloud-hosted platform for building content online,” according to a regulatory filing released on Thursday.
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What will Echo Show’s screen mean for the digital assistant device market?
The screen has the potential to change the market’s direction.
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Survey: Only 24 percent of SMBs seeing positive ROI on Facebook
But most were spending less than one hour per week on their Pages.
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UNILAD takes back lead as top video creator in April, but video views down across the board
After holding the lead for eight months, UNILAD dropped to No. 4 in March. Last month, it won back the top spot, but view numbers were down.
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Taking Goliath down: How to compete with the giants in your industry
How do you compete with larger, well-established businesses? Contributor Aden Andrus shares winning strategies to help you effectively market against the corporate behemoths.
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What marketers should know about Snap’s Q1 2017 earnings report
Snap’s daily audience growth stopped its deceleration — barely — but its revenue slid from Q4’s mark.
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Marketing Day: Link relevancy vs authority, Facebook AI efforts & affiliate networks
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Bringing much-needed transparency to RTB
Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments have highlighted. Columnist Alex Bornyakov discusses these risks and explores whether it is possible to increase transparency in this programmatic channel.
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The power of location audiences: A buyer’s guide & scorecard
Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution.
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Relevance vs. authority: Which link has more value? (Part 1)
When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance.
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Breaking out of travel silo, TripAdvisor taps Grubhub for restaurant delivery
Delivery available in US “from tens of thousands restaurants in 1,100 cities.”
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