Uncategorized - Online Marketing

October 3, 2017 Uncategorized

Fraudsters don’t sleep, no matter who owns the tools to fight them

Columnist Chuck Moran takes a look at the wave of consolidation in the ad verification space and discusses what it means for marketers in their search for transparency and solutions to fraud.

Please visit Marketing Land for the full article.

October 3, 2017 Uncategorized

Google’s Sridhar Ramaswamy on Chrome ad blocking: ‘It’s the ultimate fallback option’

Google hopes its browser initiative will obviate consumer demand for mobile ad blockers.

Please visit Marketing Land for the full article.

October 3, 2017 Uncategorized

Organizing your company to win in mobile

Despite mobile’s momentum, brands are still struggling to tackle it. Columnist Lou Orfanos discusses how you can structure your organization to increase confidence in your mobile strategy and drive mobile growth.

Please visit Marketing Land for the full article.

October 3, 2017 Uncategorized

Google extends olive branch to publishers, lays out new focus on subscriptions

The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing.

Please visit Marketing Land for the full article.

October 2, 2017 Uncategorized

Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project

Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.

Please visit Marketing Land for the full article.

October 2, 2017 Uncategorized

Beat high-cost paid search clicks by sweating the details

Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics.

Please visit Marketing Land for the full article.

October 2, 2017 Uncategorized

Marketing Day: AdWords copywriting hacks, an interview with ESL’s CMO & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

October 2, 2017 Uncategorized

Swimming up(bid)stream

Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science will shape the future of ad buying.

Please visit Marketing Land for the full article.

October 2, 2017 Uncategorized

Why your social media audience is critical for content marketing

How do you get your content shared and then reshared? Columnist Mark Traphagen discusses how to cultivate an audience that will help your content spread like wildfire.

Please visit Marketing Land for the full article.

October 2, 2017 Uncategorized

ESL’s CMO focuses brand refresh on the esports company’s compelling founding story

Get to Know: ESL CMO Rodrigo Samwell

Please visit Marketing Land for the full article.

October 2, 2017 Uncategorized

Tracking the Accelerated Mobile Pages (AMP) Project

AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The…

Please visit Marketing Land for the full article.

October 1, 2017 Uncategorized

Marketing Day: USA Today Network’s VR ad studio head, Holiday marketing prep & the GDPR

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

October 1, 2017 Uncategorized

Targeting featured snippet and ‘People also ask’ SERP features

Wondering how to obtain the elusive “position zero” in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.

Please visit Marketing Land for the full article.

October 1, 2017 Uncategorized

USA Today Network’s VR ad studio head: We’ve shown there’s an audience for VR ads

The in-house studio has been working with brands to develop VR and 360 branded content and with Nielsen to measure the impact of these new ad experiences.

Please visit Marketing Land for the full article.

October 1, 2017 Uncategorized

Gateway to success: How to prep your marketing campaign before the holiday season

Get a head start on your holiday marketing. Contributor Tony Toubia outlines three strategies to ensure you’re prepared for a successful shopping season.

Please visit Marketing Land for the full article.

October 1, 2017 Uncategorized

Should marketing emails use a ‘no-reply’ email address?

Don’t send the wrong message to your customers. Columnist Ryan Phelan explains why using “do-not-reply” or “no-reply” in your email sending address is a bad idea.

Please visit Marketing Land for the full article.

October 1, 2017 Uncategorized

Here’s why GDPR can drive the attitude shift that modern marketing needs

After Equifax and countless other user data scandals, brands outside as well as inside the EU may be crossing their Rubicon.

Please visit Marketing Land for the full article.