Intelligent cloud vision laid out at Build developer conference.
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How Facebook is using AI to penalize spammy, ad-heavy websites in its News Feed
Facebook will curtail the reach of organic posts and ads that link to web pages with too little original content and too many annoying, offensive ads.
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When is a native ad not native? Understanding it’s all about context
Contributor Rich Rosenzweig explains why native advertisers need to understand the context of the user experience and match the quality standards of what’s around the ads.
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For marketing with developer events, connection and authenticity matter
If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community.
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Marketing Day: Amazon drops free shipping minimum, Snapchat’s looping snaps & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Empyr debuts ultimate performance marketing model: ‘cost per revenue’
Retailers and merchants pay a percentage of actual sales, which is shared between the company, publishers and consumers.
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Amazon undercuts Walmart’s free shipping minimum — dropping order amount to $25
After lowering the free shipping minimum to $35 in February to match Walmart, Amazon has dropped the minimum once again for non-Prime members.
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Capturing ‘made in the USA’ searches: Strategies for building awareness and sales
Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement.
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3 tactics we’re using for Answer Boxes
The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips.
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7 steps to help you prepare for a marketing cloud/email service provider transition
Is the prospect of moving to a new cloud or email service provider daunting? Columnist Jose Cebrian shares tips to help you prepare for and implement the new technology to ensure it goes smoothly.
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Wendy’s gives #NuggsForCarter a year of free nuggets for getting the most retweets ever
In just over a month, Carter Wilkerson’s tweet asking Wendy’s for free nuggets has earned 3.42 million retweets, surpassing Ellen’s Oscar tweet.
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Snapchat copies Instagram’s Boomerang with looping snaps
Videos in Snapchat Stories can now play on a loop, and photos can stay on screen indefinitely.
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Three ways to put your valuable email data to work
From using AI to thinking cross-channel, contributor Eric Stahl shares how you can take advantage of data to step up your email marketing efforts.
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Pinterest’s object-recognizing Lens feature now scans QR codes, too
It’s funny to be talking about QR codes in 2017. But Pinterest making it more likely that people will scan a QR code to open a web page is a serious move.
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Call for entries: The 2017 Search Engine Land Awards
The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your materials for submission today.
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Social shopping: How to use social media analytics to quantify purchase intent
With millions of consumers talking about their shopping experiences on social channels, columnist Ben Cockerell explains why social media insights are necessary for measuring purchase intent.
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Amazon introduces ‘Echo Show,’ a new Alexa device with a screen that can make calls
New device will cost $229 and be available on June 28.
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