Facebook Frames are easy to make and share with a brand’s followers. But restrictions on logos and trademark usage are an issue.
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Category: Uncategorized
Track, Qualify & Convert Your Leads: Using Call and SMS Data to Drive New Customers
Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to…
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Facebook Lead Ads just got a whole lot more useful with offline conversion data
The new Offline Conversion solution aims to help advertisers tie Lead Ads to downstream conversion activity.
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Marketing Day: Janrain, Amazon digital assistant devices & Integral Ad Science
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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3 logical myths about rankings that can destroy a business
Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe.
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Register for SMX Advanced this week: reserve your spot & save $400
It’s happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to attend, and are disappointed there are no spots left. Act now and avoid the heartbreak! Register this week and you’ll save $400 off on-site rates. The most…
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Janrain now includes a phone number-based fraud detector
Identity service says this kind of onboard fraud score is the first of its kind.
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Amazon controls 70% of digital assistant device market [eMarketer]
Installed base of loyal customers and low-priced Echo Dot position company to dominate the market into the future.
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If you want to deliver relevant ads, you’ve got to get better at using data
Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies.
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AI at the core. Humans at the helm.
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle’s announcement follows a long line of press…
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Integral Ad Science launches beta to measure & optimize ad exposure time at the user level
Buying based on consumer exposure metrics is the next evolution of viewability, bets IAS.
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Marketing Day: YouTube pauses search ads, LiveRamp’s IdentityLink & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Why e-commerce SEO is NOT a one-shot wonder
Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time task to be checked off a list.
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YouTube quietly pauses search ads to implement brand safety measures
The video ad format could be offline through the end of Q2 2017.
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Don’t underestimate the power of advanced filtering when analyzing crawl data
Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights.
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YouTube unveils its new lineup of original programming
With more 18- to 49-year-old visitors during prime time ‘than any TV network,’ the platform is continuing its move beyond user-generated content.
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Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]
In this week’s podcast, we discuss Google’s efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and in its search results.
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