Uncategorized - Online Marketing

May 4, 2017 Uncategorized

5 steps to success for low-conversion-volume accounts in AdWords

You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive.

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May 4, 2017 Uncategorized

Ladders VP of Marketing says working on something meaningful lends purpose to her life

Get to Know Stephanie Chan, Vice President of Marketing at The Ladders

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May 4, 2017 Uncategorized

LiveRamp’s IdentityLink acts as centerpiece for new identity consortium

The consortium is based around a common cookie for its members, to simplify the task of matching cookies to identities.

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May 4, 2017 Uncategorized

Dynamic video will convert the last digital skeptics

Contributor Joe Sabol believes marketers need to stop worrying that data will ruin the creative process for video. It’s time to learn to love data-driven creative.

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May 4, 2017 Uncategorized

The other side of brick-and-mortar retail: Survival of the fittest

As the battle between online and in-store shopping ramps up, columnist Allan Haims explains what brick-and-mortar retailers can do to innovate and come out on top.

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May 3, 2017 Uncategorized

Marketing Day: Snapchat vertical video ads, AdRoll Pro & Facebook’s earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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May 3, 2017 Uncategorized

Is ABM really a better mousetrap?

Account-based marketing (ABM) is being positioned as the next great breakthrough, but can it actually help your business? Columnist John Steinert explores the ways successful marketers are using ABM to enhance sales and marketing.

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May 3, 2017 Uncategorized

How Google assesses the ‘authority’ of web pages

Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis.

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May 3, 2017 Uncategorized

5 ways SEO experts say you should optimize for RankBrain

It may be difficult to optimize for RankBrain, but that doesn’t mean it’s impossible. Here, columnist Nate Dame has gathered wisdom from some of the top voices in the search industry.

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May 3, 2017 Uncategorized

Snapchat rolls out self-serve platform for its vertical video ads

Snapchat Ad Manager will become officially available next month and feature all of Snapchat’s targeting options but only work for its Snap Ads.

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May 3, 2017 Uncategorized

AdRoll adds tools for agencies with new pro version

AdRoll Pro for Agencies also offers multi-client display and social campaign management.

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May 3, 2017 Uncategorized

The keys to activating content across multiple channels

Are you getting the most out of your content? Columnist Jim Yu offers tips on how to develop content that can make an impact and drive results across channels.

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May 3, 2017 Uncategorized

mParticle launches a second-party data marketplace

A kind of ‘universal API’ so brands can send their data to 150 tools, mParticle is now allowing brands to share their audience data.

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May 3, 2017 Uncategorized

10 common mistakes companies make with mobile

Are you doing mobile the right way? Columnist Aaron Strout outlines the top errors companies make with their mobile experiences and explains how you can avoid them.

Please visit Marketing Land for the full article.