Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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A new test extends Google Shopping ads to the Display Network
Ads will start appearing first on fashion and home design sites.
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The robots who will warm your heart — and drive your branding
Columnist David Rodnitzky looks into the future of branding in a world that’s being increasingly dominated by AI, machine learning and other tech.
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The great big list of landing page tests to try
Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in!
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How customer identity solutions slash churn — and boost revenue
Columnist Mike Sands explains how the right customer identity solution will help you tap into your customer data and build a long-term approach to customer engagement.
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3 predictions about the future of SEO
What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry.
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Top mistakes new online retailers make
Are you a new online store owner or looking to improve your e-commerce strategy? Contributor Steve shares the top five errors you should avoid to help you get ahead in the e-commerce game.
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Zvelo complements its free bot detection with first page-level breakdown
The Denver-based anti-malware firm launches its Comprehensive Page-level Traffic service.
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MailChimp’s email automations are now free to everyone
The email service provider is announcing that its triggered emails — previously only for paid users — are now available at no cost.
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Use these 5 tips for more engaging client presentations
Are your presentations winning over your clients and prospects? Columnist Matt Umbro shares tips for crafting presentations that truly connect with your audience.
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Apple’s $52.9B in revenue slightly misses estimates, but earnings beat expectations
Apple sells 50.8 million iPhones vs. roughly 53 million expected by Wall Street.
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Apple’s $52.9B in revenue misses estimates, iPhone sales below expectations
Apple sells 50.8 million iPhones vs. roughly 53 million expected by Wall Street.
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Marketing Day: Snap Ads Max Reach, YouTube redesign & Google AdSense
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Snap Ads Max Reach is Snapchat’s version of the home page takeover
For one day, advertisers can get their vertical video ads seen by all US viewers of Snapchat’s various Stories formats.
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YouTube invites users to give feedback on its upcoming redesign
The new look and feel will be based on Material Design principles of simplicity, consistency and beauty.
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Study: Q1 Google Display Network placements
Are you utilizing the Google Display Network in AdWords? Contributor Ted Ives shares some data on which site categories perform best.
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How to optimize for voice search
Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search.
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