From machine learning to biometrics and blockchains, marketing technology companies aim to improve how they verify consumer identities.
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Category: Uncategorized
Don’t miss SMX Advanced this year. Register now & save $400!
The 10th edition of SMX Advanced, promises once again to deliver fast-paced, Q&A-packed sessions that don’t stop to cover the basics. Less than 40% of tickets are left and are going fast. Reserve your seat now before prices increase Saturday, May 13. Search continues to evolve rapidly and SMX…
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Google AdSense now allows 300×250 ads above the fold on mobile
The change will increase viewability rates for the popular ad size.
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User-generated content: What your brand can learn from Spotify
Columnist Jason Warnock explains how you can take a page from Spotify’s powerful UGC-based campaigns and incorporate them into your brand’s marketing strategy.
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About.com changes name to Dotdash to complete year-long rebrand
Cue Jay-Z’s “Public Service Announcement,” because About.com is finally ready to reintroduce itself.
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Twitter debuts slate of a dozen live shows, 24/7 channels at NewFronts event
Twitter picks up live programming from media companies including Bloomberg, BuzzFeed, Live Nation and Vox Media.
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Buyer’s Guide: Content marketing tools
Managing the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming and costly for many marketing organizations. Automating these processes – or partnering with a content marketing vendor that provides content creation…
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Time’s up! MarTech is here and it’s your last chance to attend
In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco, May 9-11. The show is programmed with one specific goal: to illuminate successful real-world practices at…
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Marketing Day: Paid search trends, the future of local discovery & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Paid search trends from Merkle’s Q1 report
Shopping ads are becoming more important for retailers, the new text ad format isn’t driving CTR increases, and more findings.
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Google’s Chrome will add new ‘Not secure’ warnings later this year
Have a search box or form on your website that runs over HTTP? You might want to switch your pages over to HTTPS by October.
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The future of local discovery
Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term.
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Keyword tiering: A systematic way to juggle your AdWords priorities
Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business.
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How to unlock marketing’s creative side for martech success
Marketing technology is essential to achieving business outcomes, but many marketers feel intimidated or put off by it. Columnist Scott Vaughan argues that to truly maximize martech’s business impact, we need to make it more more accessible, creative and even fun for marketers.
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What your paid search KPI says about you
Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities?
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10 experts advise how to powerfully pair growth marketing with SaaS product development
Contributor Ben Jacobson taps 10 software gurus to reveal how SaaS marketers can bake marketing right into their products.
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Why your explainer video matters to your B2B customers
Explainer videos are an essential asset for B2B marketers. Columnist Alexander Kesler shares tips for crafting powerful explainer videos that will bring your brand higher conversions.
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