Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Category: Uncategorized
Report: Google Assistant beats rivals for questions answered and accuracy
Cortana was second for questions answered, Alexa second-best for accuracy.
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How to Create the Ultimate Marketing Plan
Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target…
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Brandwatch, Crimson Hexagon join Twitter’s channel partner program
With Sprinklr, Sprout Social and Conversocial, these social analytics firms will have early access to Twitter data and product development.
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IBM enlists Watson to define customer segments and insights
Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value.
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Someone reposted your Page’s Facebook video? You can now take some of their ad $
Facebook Rights Manager now gives copyright owners new options for dealing with copyright violations, including taking some of the offender’s ad revenue.
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How to secure buy-in for your content marketing program expansion
How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success.
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Are you grateful for digital? Part 2: Q&A
Columnist Lewish Gersh sits down with Lynn Wunderman, Director at Pebble Post, to discuss why digital and all the data at our fingertips are a mixed blessing for marketers.
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Amazon beats expectations in Q1 2017 with 23% jump in revenue
Company reports $1.48 earnings per share, smashing analyst expectations of $1.13 EPS.
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Microsoft reports $23.5 billion in revenue but misses Wall Street expectations
Sales of Surface tablets and laptops were off 26 percent.
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Facebook pixels get upgrade to track actions & page data
A change to the Facebook pixel will now pass a page’s click data and metadata back to Facebook.
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Alphabet reports $24.75 billion in Q1 revenues, beating expectations
Ad revenues rose 19 percent year over year.
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SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20
Ratings are based on NPS survey data from 23,000 small businesses.
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Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’
While marketers tend to focus on the ‘who’ of their media plan, columnist Kevin Lee explains why you can’t ignore essential ‘non-who’ elements such as ‘when’ and ‘where.’
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Marketing Day: iSpot analytics, Oracle chatbots & Quora ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
The modern marketer’s guide to machine learning algorithms
These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data.
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Simple tips to get your app indexed, ranked & installed
Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s “app pack” search results.
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