Uncategorized - Online Marketing

April 26, 2017 Uncategorized

What is the value of a ‘Like?’

Brands welcome social Likes, but what is their true worth? Columnist Brad O’Brien dives into the impact of a Like on a company’s bottom line and how to incorporate it into your marketing strategy.

Please visit Marketing Land for the full article.

April 26, 2017 Uncategorized

Oracle adds chatbots, smarter recommendation engine to its Clouds

The tech giant has announced new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party data.

Please visit Marketing Land for the full article.

April 26, 2017 Uncategorized

Why B2B needs artificial intelligence

It’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales. It’s a necessity.

Please visit Marketing Land for the full article.

April 26, 2017 Uncategorized

Facebook Marketplace update: 8% more spend is being pushed to Audience Network

Columnist Andrew Waber dives into data showing that Facebook is increasing the amount of advertiser spend going to off-Facebook sources and explains why Audience Network is worth testing for your next campaign.

Please visit Marketing Land for the full article.

April 26, 2017 Uncategorized

With new funding & a growing userbase, Quora makes its pitch to advertisers

Company doubles its ad sales team and preps for advertiser growth as userbase nearly doubles in the past year.

Please visit Marketing Land for the full article.

April 26, 2017 Uncategorized

Facebook begins retargeting potential travelers with ads featuring flight info

Facebook’s Dynamic Ads for Travel for Flights can run across Facebook, Instagram and its Audience Network ad network.

Please visit Marketing Land for the full article.

April 25, 2017 Uncategorized

iSpot launches TV conversion analytics to tie TV ads to digital actions

The solution shows how TV ad views drive digital outcomes in granular detail.

Please visit Marketing Land for the full article.

April 25, 2017 Uncategorized

TapClicks buys Raven Tools

The combined firms say they are now the only reporting platform for multiple marketing tools that covers all company sizes.

Please visit Marketing Land for the full article.

April 25, 2017 Uncategorized

The connected audience: Content and creative needs for each stage of the customer journey

In the second part of his series on the connected marketing approach, contributor Thomas Stern explains how the connected audience is built on keyword insights, segmentation and a focus on the customer’s needs.

Please visit Marketing Land for the full article.

April 25, 2017 Uncategorized

Content and links: It really does take a village

Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign.

Please visit Marketing Land for the full article.

April 25, 2017 Uncategorized

Facebook Spaces & the risky virtualization of retail

As Facebook pushes into VR with Spaces, columnist and Bitly senior content strategist Blaise Lucey takes a look at how will virtual reality will affect e-commerce and the retail experience.

Please visit Marketing Land for the full article.

April 25, 2017 Uncategorized

Evaluating PPC talent, part 1: Where to begin

How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent.

Please visit Marketing Land for the full article.

April 25, 2017 Uncategorized

IAB: Mobile is now more than half of all digital ad revenues

Mobile revenue jumped 77 percent year over year in 2016 to account for 51 percent of all US digital revenues.

Please visit Marketing Land for the full article.

April 25, 2017 Uncategorized

Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content

Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.

Please visit Marketing Land for the full article.

April 25, 2017 Uncategorized

Local search update: ‘Best’ filter invading the local pack

We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’

Please visit Marketing Land for the full article.

April 25, 2017 Uncategorized

Fohr Card launches a service to identify bots that follow Instagram influencers

On average, the influencer platform found that 7.8 percent of those followers are fake — and it is lowering brands’ fees accordingly.

Please visit Marketing Land for the full article.