Uncategorized - Online Marketing

April 4, 2017 Uncategorized

Voice search and data: The two trends that will shape online marketing in 2017

As voice search and AI continue their rapid advance, columnist Jim Yu looks at how these technologies will change customer expectations and mold the future of marketing.

Please visit Marketing Land for the full article.

April 4, 2017 Uncategorized

Marketing Day: Brand/agency partnerships, YouTube TV & new LinkedIn ad offerings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

April 4, 2017 Uncategorized

Timberland & Quaker Oats testing new ad formats from PadSquad to stand out on mobile

PadSquad has introduced five new formats including Chatter Bot that brings chatbot technology to mobile ads.

Please visit Marketing Land for the full article.

April 4, 2017 Uncategorized

6 reasons why building your own customer data asset is a recipe for marketing success

Don’t let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you’re in control of your customer data.

Please visit Marketing Land for the full article.

April 4, 2017 Uncategorized

SMX West: Solving SEO Issues in Google’s Post-Update World

Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site’s been hit by one. Luckily, there are steps you can take to determine if you’ve been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic.

Please visit Marketing Land for the full article.

April 4, 2017 Uncategorized

Taking the brand/agency partnership to the next level

Contributor Laura Scott recaps a session from SMX West that focused on how to strengthen the relationship between agencies and brands.

Please visit Marketing Land for the full article.

April 4, 2017 Uncategorized

The problem with obsessive rank tracking

Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong.

Please visit Marketing Land for the full article.

April 4, 2017 Uncategorized

3 ways to boost your content marketing program’s performance

Columnist Rachel Lindteigen shares three strategies to help you get a leg up on the competition and push your content marketing program to the next level.

Please visit Marketing Land for the full article.

April 4, 2017 Uncategorized

YouTube TV premieres today in five markets, including LA, NY, SF

New TV service now available for a free trial, will add six AMC Networks channels to its lineup soon.

Please visit Marketing Land for the full article.

April 4, 2017 Uncategorized

IAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this time’

Integral Ad Science CMO Maria Pousa talks brand safety, ad fraud and using time exposure to evaluate digital media buys.

Please visit Marketing Land for the full article.

April 4, 2017 Uncategorized

Hootsuite’s recent buying spree may only be a warm-up

It’s not difficult to envision social media management platforms as the core applications for the next gen of communications.

Please visit Marketing Land for the full article.

April 4, 2017 Uncategorized

The Brand Safety Industrial Complex: Does anyone benefit from making things safer?

What is the “Brand Safety Industrial Complex,” and what challenges lie ahead for digital advertising? Columnist Rob Rasko takes a look at the history of brand safety, lessons learned, and how we can move toward a solution.

Please visit Marketing Land for the full article.