Canvas API enables brands to automate the production process through third-party marketing tools.
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Category: Uncategorized
P&G’s Marc Pritchard calls for timeline on digital ad measurement audits
One of ad industry’s most powerful brand execs reiterated his call for the digital ad ecosystem to “clean up the crap.”
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SEO and social: 1 + 1 = 3
Columnist Eric Enge recaps a session from SMX West detailing fresh ideas for how search engine optimization (SEO) and social media marketing can work together to produce results.
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[Live Webinar] Customer data: new strategies to keep it fresh and accurate
Join data experts David M. Raab and John Hurley as they describe how Radius and its clients built a network of B2B business and contact information, and how you can create a new data source with unprecedented freshness, accuracy, and coverage. Attend this webinar and learn: how to measure – and…
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10 truisms about agencies and clients
Agency-client relationships can be complicated. Columnist David Rodnitzky shares what he’s learned to help you build a solid, long-standing partnership.
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Taboola’s new LiveIntent partnership means it can now definitively identify users’ devices
The deal also lets email marketing/ad service LiveIntent feature Taboola’s content recommendations in its emails.
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Android now the world’s dominant OS, surpassing Windows
Apple’s iOS generates more traffic than Android in the US.
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A deep look at Google’s biggest-ever search quality crisis
Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top?
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Live video has become the creative canvas for digital marketers
Have you hopped on board the live video craze yet? Contributor Fritz Brumder explains how live experiences can help you cultivate creativity, innovation and a captive audience.
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Marketing Day: Amazon Influencer Program, Google Customer Reviews & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Amazon beta testing Influencer Program aimed exclusively at social media bigwigs
Amazon says the the program is designed for, “… social media influencers with large followings and a high frequency of posts with shoppable content.”
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Start thinking now about how to tug at the heartstrings of your holiday shoppers
It’s never too early to start planning your holiday marketing strategy. Contributor Giovanni Strocchi takes a look at how marketers can boost brand loyalty and sales by tapping into consumers’ emotions.
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Google Customer Reviews launches, replacing Google Trusted Stores program
The new program, accessible through Google Merchant Center, sheds the consumer protection piece of Trusted Stores.
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Join us for SMX Advanced! Register now & save $500.
The most sophisticated search marketers in the world are registering for SMX Advanced June 12-14 for: 30+ paid search, SEO, analytics, mobile and social media sessions and keynotes featuring proven, actionable tactics; Panel discussions and interactive Q&A sessions that solve the complex search…
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Paid search analytics: What treasures are hiding in your data?
Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance.
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39 questions with Google at SMX West
Ever wanted to hear answers to your SEO questions straight from the mouths of Googlers? Columnist Eric Enge recaps a session from SMX West where audience members were able to ask Google anything.
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The newest addition to the marketing mix’s Ps: Proximity
Columnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for them.
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