Uncategorized - Online Marketing

April 2, 2017 Uncategorized

The marketing automation generation: Fulfilling the mandate for customer life cycle marketing

B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle.

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April 2, 2017 Uncategorized

Businesses can now request customer locations within Twitter Direct Messages

Brands on Twitter can now address issues more quickly and help local customers by requesting their location in a Direct Message.

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April 2, 2017 Uncategorized

Getting the most bang for your buck: 11 CRO opportunities

Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered — see her column for inspiration and actionable tips!

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April 2, 2017 Uncategorized

[Reminder] Live webinar – Content Attribution: Identifying content that converts

Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? With content attribution, marketers can identify and double-down on the best performing content assets to generate a lift in conversion rates. Join our digital marketing and data…

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April 2, 2017 Uncategorized

ISPs and mobile carriers vow not to sell user browsing histories — for now

Companies may uphold higher privacy standard than the law requires to avoid further brand-trust erosion.

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April 2, 2017 Uncategorized

Pinterest gets a new venue for its search ads with Samsung Galaxy S8 integration of Lens

The image-searching Lens software, introduced last month, is now embedded in the newest Samsung smartphone.

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April 2, 2017 Uncategorized

Apple News goes from walled garden to ‘well-lit garden’ with third-party measurement

The move comes against the backdrop of growing advertiser demand for outside measurement.

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April 2, 2017 Uncategorized

Countering header bidding, Google drops its ‘last look’ advantage

The ad giant opens a beta version of its Exchange Bidding in Dynamic Allocation.

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April 2, 2017 Uncategorized

Why some brands are letting Amazon handle their e-commerce operations

With Amazon dominating online sales in the US, some brands and manufacturers are rethinking the role of the website.

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April 2, 2017 Uncategorized

Yes, I want to take care of your spam problem for you

In the fight against spam, CAPTCHA is here to help — but what’s the toll on your conversion rate? Columnist Brian Massey discusses the drawbacks of CAPTCHA and offers some user-friendly alternatives.

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March 30, 2017 Uncategorized

Marketing Day: April Fools pranks, Snapchat story search & Reddit ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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March 30, 2017 Uncategorized

Reaching users wherever they are

Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the sales funnel.

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March 30, 2017 Uncategorized

How to decide ‘Should I bid?’

Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it’s worth it to bid and when it’s better to let organic do the work.

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March 30, 2017 Uncategorized

Snapchat makes it possible to search for Stories by keywords

The change should make it easier for people to discover more content on Snapchat, leading perhaps to more time spent in the app.

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March 30, 2017 Uncategorized

Google Maps ad traffic steadily growing

Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device.

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March 30, 2017 Uncategorized

Baidu becomes Google’s biggest ally in mobile page speed

Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable.

Please visit Marketing Land for the full article.