Bud Light and Warner Bros. are the first brands to run campaigns that allow people to insert branded 3D objects within their Snapchat posts.
Continue reading
Please visit Marketing Land for the full article.
Category: Uncategorized
Wiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop
Wiser president Andy Ballard gives more insight into the company formed from the recent merger of Quad Analytix and Mobee.
Continue reading
Please visit Marketing Land for the full article.
CSEs will compete head-on with Google Shopping in EU search results
To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: AI myths, Spotify’s self-serve ad platform & Vimeo gets live streaming
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
All-new MarTech Today guide: Enterprise Digital Personalization Tools
With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor…
Continue reading
Please visit Marketing Land for the full article.
Busting AI myths: Why AI will help marketers usher in an era of extreme personalization
In an age when consumers expect deep personalization, AI is here to help. So what’s the holdup among marketers? Contributor Brian Solis discusses the top myths slowing its adoption.
Continue reading
Please visit Marketing Land for the full article.
Spotify launches self-serve platform for audio ad campaigns
The new ads platform is aimed at bringing more SMB advertisers to the streaming audio service.
Continue reading
Please visit Marketing Land for the full article.
Vimeo launches its first live-streaming product & announces plan to acquire Livestream
Vimeo CEO Anjali Sud says live-streaming has been the top request from the site’s creator community.
Continue reading
Please visit Marketing Land for the full article.
B2B products are facing a CX make-or-break moment. Here’s why
An emphasis on customer experience isn’t just for consumer brands anymore. Contributor Brent Sleeper examines why CX is mission-critical to B2B product teams.
Continue reading
Please visit Marketing Land for the full article.
MailChimp adds Google Ads as it becomes a multichannel platform
This is the third ad tool addition this year to the Atlanta-based email marketing platform.
Continue reading
Please visit Marketing Land for the full article.
How SAP’s purchase of Gigya could change the identity management landscape
Previously an independent manager of social logins and user profiles, Gigya now becomes the identity backbone of SAP’s commerce, marketing and other platforms.
Continue reading
Please visit Marketing Land for the full article.
Facebook’s two-year NFL deal for Watch shows includes sharing ad revenue
Facebook will pay the NFL an upfront amount for its shows and will share ad revenue after it recoups its money.
Continue reading
Please visit Marketing Land for the full article.
Facebook’s 2-year NFL deal for Watch shows includes sharing ad revenue
Facebook will pay the NFL an upfront amount for its shows and will share ad revenue after it recoups its money.
Continue reading
Please visit Marketing Land for the full article.
Twitter tests doubling the length of tweets to 280 characters
If Twitter officially extends the tweet’s maximum character count, it would mark the biggest change in the social network’s history and the biggest bet on its future.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Facebook Messenger news, Google’s latest anti-fraud initiatives & YouTube advertiser tools
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
Facebook spins off ‘messages’ as standalone ad objective to boost Messenger bots
Facebook aims to make businesses more aware of ways to make people more aware of their Messenger accounts.
Continue reading
Please visit Marketing Land for the full article.
How the Russian search market looks now
Contributor Brendan McGonigle examines shifts in the Russian search market resulting from Google’s recent move to come into compliance with Russian competition law.
Continue reading
Please visit Marketing Land for the full article.