Uncategorized - Online Marketing

March 30, 2017 Uncategorized

Are you grateful for digital?

In a world where we’re bombarded with digital interruptions, it’s hard to feel grateful for digital. So what’s a marketer to do? Columnist Lewis Gersh has an answer to the conundrum.

Please visit Marketing Land for the full article.

March 30, 2017 Uncategorized

April Fools’ Day 2017: Google Maps gets it started with Ms. Pac-Man

The annual day (or days, as has become the case) of pranks from major search/marketing/tech companies is underway.

Please visit Marketing Land for the full article.

March 30, 2017 Uncategorized

April Fools’ Day 2017: Google Maps plays Ms. Pac-Man, Amazon Echo’s Petlexa

The annual day (or days, as has become the case) of pranks from major search/marketing/tech companies is underway.

Please visit Marketing Land for the full article.

March 30, 2017 Uncategorized

April Fools’ Day 2017: Google Maps plays Ms. Pac-Man, Amazon Echo’s Petlexa & more

The annual day (or days, as has become the case) of pranks from major search/marketing/tech companies is underway.

Please visit Marketing Land for the full article.

March 30, 2017 Uncategorized

April Fools’ Day 2017: Play Ms. Pac-Man, Amazon Echo’s Petlexa, Google Gnome & more

The annual day (or days, as has become the case) of pranks from major search/marketing/tech companies is underway.

Please visit Marketing Land for the full article.

March 30, 2017 Uncategorized

Reddit launches a new self-serve ad platform

New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are reported.

Please visit Marketing Land for the full article.

March 30, 2017 Uncategorized

Facebook expands branded content program, will mark posts as ‘paid’

Facebook is opening branded content to more brands, updating policies and making it more obvious when a post has been paid for.

Please visit Marketing Land for the full article.

March 29, 2017 Uncategorized

How’s your customer data? Learn how to keep it fresh and accurate

Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in for…

Please visit Marketing Land for the full article.

March 29, 2017 Uncategorized

Marketing Day: Twitter replies, Google to advertisers & Google Optimize

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 29, 2017 Uncategorized

Google is set to expand its store visits program to thousands more advertisers

Improved measurement techniques and machine learning-powered modeling have helped Google track more than 4 billion store visits from ads.

Please visit Marketing Land for the full article.

March 29, 2017 Uncategorized

A/B testing solution Google Optimize is out of beta and free for everyone

The A/B testing platform runs on top of Google Analytics.

Please visit Marketing Land for the full article.

March 29, 2017 Uncategorized

Why Google’s SEO advice is NOT (always) in your best interest

Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances.

Please visit Marketing Land for the full article.

March 29, 2017 Uncategorized

Twitter drops usernames from replies, giving full 140 characters to respond

A new change will give you more room to respond and, according to Twitter, make conversations easier to follow.

Please visit Marketing Land for the full article.

March 29, 2017 Uncategorized

10 tips to make the most of live video

As live video continues to take the marketing world by storm, columnist Brad O’Brien shares his recommendations on how to make it work for your brand, as well as common stumbling blocks to watch out for.

Please visit Marketing Land for the full article.

March 29, 2017 Uncategorized

Absolutdata launches an AI-based decision-making platform

Adding AI to its tools for converting trial users and evaluating new product ideas, the company is moving toward decision-making as a service.

Please visit Marketing Land for the full article.

March 29, 2017 Uncategorized

Signal expands its identity solution beyond a brand’s own properties

Newly launched Customer Identity Solution employs cookies and mobile device IDs matched to known customers to target ads and other marketing elsewhere.

Please visit Marketing Land for the full article.