Uncategorized - Online Marketing

March 29, 2017 Uncategorized

The hype and reality of artificial intelligence [Podcast]

In this week’s Marketing Land Live, we chat with Scott Brinker about the current state of artificial intelligence — what’s fact, what’s fiction, and what do marketers need to know?

Please visit Marketing Land for the full article.

March 28, 2017 Uncategorized

After ad boycotts, Google promises new reporting & review processes for upset advertisers

Google’s chief business officer also promises to hire ‘significant numbers of people’ to help handle advertiser objections when ads appear alongside objectionable content.

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March 28, 2017 Uncategorized

Marketing Day: Periscope analytics, Pinterest Propel & Cortana & Siri

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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March 28, 2017 Uncategorized

Marketing automation struggles to reach its full potential

Marketers are rushing to adopt marketing automation platforms, but many are unable to implement it effectively. Columnist Mary Wallace explores the reasons for this.

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March 28, 2017 Uncategorized

Study: PPC cannot accurately identify winning organic titles

Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don’t necessarily indicate winning SEO titles.

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March 28, 2017 Uncategorized

4 major barriers to being linkable

Columnist Julie Joyce explores some of the most common issues that interfere with naturally attracting good links.

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March 28, 2017 Uncategorized

The new marketing mindset

Columnist Justin Dunham believes that it’s crucial for marketers to understand and work with digital marketing technology — and that means that in order to get the most out of such tools, we need to develop practices that help us use them effectively.

Please visit Marketing Land for the full article.

March 28, 2017 Uncategorized

Periscope launches analytics dashboard & activity tab for video creators

Twitter-owned Periscope is growing up a bit today with a new dashboard that collects several data points to show creators how viewers are engaging with their live videos and replays.

Please visit Marketing Land for the full article.

March 28, 2017 Uncategorized

Pinterest launches Propel, a hands-on support program for new advertisers

A new 30-day program launched by Pinterest will give advertisers training, access to creative resources and support for their ad campaigns.

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March 28, 2017 Uncategorized

The connected brand: A framework to guide content and creative development

In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging.

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March 28, 2017 Uncategorized

Video ads for direct response: What’s the best length?

Columnist Andrew Waber dives into recent Facebook video advertising data to help you discover the length and format that will work best for your video creative.

Please visit Marketing Land for the full article.