Uncategorized - Online Marketing

March 27, 2017 Uncategorized

Attend SMX Advanced for SEO & SEM tactics that work. Rates increase next week!

For the past 10 years, search marketers have purchased every available seat for SMX Advanced. This year will be no different. Don’t miss this once-a-year opportunity to attend the only advanced search marketing conference, June 13-14 in Seattle! SMX Advanced is designed and programmed for advanced…

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March 27, 2017 Uncategorized

SMX West session: Harnessing the power of online reviews

Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already.

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March 27, 2017 Uncategorized

Top 10 insights on local marketing at LSA17

Wesley Young shares expert insights about location marketing and local search from the Local Search Association’s 2017 Annual Conference.

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March 27, 2017 Uncategorized

Preparing for local reach in a ‘post-rank’ world: Get your data in line

How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings.

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March 27, 2017 Uncategorized

Pay-per-visit mobile ad model uses AI to predict store visitation

Blis will charge marketers only for targeted customers who have gone into a store.

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March 27, 2017 Uncategorized

Facebook brings more Snapchat functionality into its mobile app

Facebook has come out with a variety of features to enhance videos and pictures that continue to blur the lines between it and Snapchat.

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March 27, 2017 Uncategorized

IBM’s Watson helps turbocharge Rocket Fuel with more brainpower

The predictive marketing platform adds Watson to its existing AI so as to better understand the content where ads will land.

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March 27, 2017 Uncategorized

Twitter to bring pre-roll ads to Periscope videos

Pre-roll ads will be shown on both live videos and replays.

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March 27, 2017 Uncategorized

Make me an offer: Rating the effectiveness of common email offers

Free shipping or a percentage off fail to impress these days, so which subject line offers actually work? Columnist Jason Warnock discusses the email offers and messaging that will resonate the most with your subscribers.

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March 27, 2017 Uncategorized

Header bidding: What marketers need to know

What is header bidding, and how does it work? Columnist Ratko Vidakovic gets into the nitty-gritty of header bidding and explains the benefits for advertisers.

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March 27, 2017 Uncategorized

Inside chatbots’ year of growing pains: ‘We’re at an inflection point’

Chatbots in apps like Facebook’s Messenger and Kik have struggled to live up to the hype, but that might actually help them succeed.

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March 26, 2017 Uncategorized

Marketing Day: Local search ranking factors, adaptive marketing & consumer privacy laws

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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March 26, 2017 Uncategorized

SMX West session: The definitive guide to local search ranking factors

What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors.

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March 26, 2017 Uncategorized

SEM account management: Part 3 — How to get more responsibility

Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career.

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March 26, 2017 Uncategorized

Adaptive marketing: The key to winning in the Engagement Economy

Today’s consumers demand personalized and authentic experiences on their preferred channels, in ways that matter to them. Columnist Chandar Pattabhiram explains how marketers can adapt to these consumer needs to win their loyalty.

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March 26, 2017 Uncategorized

Compare 24 content marketing tools

“Content Marketing Tools: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for content marketing tools. This 64-page report includes: profiles of 24 leading vendors. pricing charts and capabilities comparisons. recommended steps for…

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