Uncategorized - Online Marketing

March 26, 2017 Uncategorized

MarTech beta rates expire this week – reserve your seat now

Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics. You’ll be joining attendees and speakers from top brands…

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March 26, 2017 Uncategorized

How AI will shape the future of search

Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for search marketers.

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March 26, 2017 Uncategorized

A new language called WebAssembly is opening the door to the next generation of browsers

Backed by Google, Mozilla, Microsoft and others, it can dramatically boost performance, decrease download times and enable app-like experiences.

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March 26, 2017 Uncategorized

Self-serve analytics: Dream or reality?

Despite the hype, self-serve analytics isn’t for everyone. Columnist Nick Iyengar says you need to take a close look at your team and its culture to get a better understanding of the right solution for your organization.

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March 26, 2017 Uncategorized

How changes to consumer privacy law might impact marketers and martech

Abdication of consumer privacy protection in Washington could cause states to jump into the fray.

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March 26, 2017 Uncategorized

What is demand generation marketing?

The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He…

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March 23, 2017 Uncategorized

Marketing Day: AdWords exact match podcast, PPC attribution tricks & Twitter news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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March 23, 2017 Uncategorized

How much is a happy customer worth?

Call it corny, but today’s marketers really need to create an emotional connection with their customers. Why? Because today’s customer is much more receptive to positive brand experience. A new Lithium/Harris poll finds that US consumers will spend one-third of their disposable incomes…

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March 23, 2017 Uncategorized

SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]

In this week’s Marketing Land Live, listen in to clips from the “flash session” at SMX West as our panel answered audience questions about Google’s dilution of exact match keywords.

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March 23, 2017 Uncategorized

Beware these 7 sneaky PPC attribution tricks

You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data.

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March 23, 2017 Uncategorized

Taboola & The Trade Desk now offer a single interface for native ads, video ads

The content discovery service takes another step toward making video a standard part of its repertoire.

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March 23, 2017 Uncategorized

I love pay-for-performance SEO — but I won’t do it. Here’s why.

Even though pay-for-performance may sound great in theory, contributor Stoney deGeyter says the reality is that the marketing provider ends up getting burned.

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March 23, 2017 Uncategorized

OUTFRONT Media CMO says her job is to keep moving the ball down the field

Get to Know: OUTFRONT Media CMO Jodi Senese

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March 23, 2017 Uncategorized

4 advanced targeting strategies for B2B marketers

Columnist Jessica Cameron explains how understanding specific audience segments can help you engage with your B2B audience across all stages of the buying process.

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