SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated.
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Category: Uncategorized
Google site search is on the way out. Now what?
With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives.
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Content Attribution: Identifying content that converts
Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever…
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3 steps to overcoming site issues that impact performance
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues.
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Facebook’s shoppable ‘Collection’ ad is its latest iAd-like format
Facebook’s Collection ads combine brand and direct-response elements, like video and product catalogs, and coincide with a new measurement category.
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People are starting to see Facebook’s disputed content alerts
Fake news labeling comes after user flagging and third-party fact-checking.
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BKON Connect unveils an expanded platform for browsing the real world
It offers an SDK that allows any app to browse web content from real-world touch points via Eddystone beacons, QR codes or NFC tags.
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It’s true: Smiling at an ad means sales will go up
A large-scale study from emotion tracker Realeyes and candymaker Mars found a correlation between emotional reactions to ads and sales lifts.
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6 tips to get subscribers to open marketing emails
With ever-crowded in-boxes, how do you get your emails to stand out from the competition? From double opt-ins to savvy subject lines, columnist Scott Heimes discusses ways to increase your open and delivery rates.
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Google Posts now gives museums, movies, musicians & sports groups dedicated space in search
Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment.
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Major US brands now pulling ads from YouTube & Google over extremist content
Frustrated over ongoing issues with ads appearing next to extremist content, firms are pulling their ad spend from Google.
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Marketing Day: Location marketing, Amazon’s brand registry & Facebook header bidding
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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How to track Facebook’s ratio of ads to organic posts in your desktop news feed
The Facebook Ad Spotter extension for Chrome browsers highlights ads as they appear in the news feed and calculates the ratio of ads to organic posts.
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Why and how entities are shaping location marketing
What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend.
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Seriously, Google, can you just make exact match exact?
In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control.
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Amazon to open brand registry next month in effort to fight counterfeit products
During an interview at Shoptalk, Amazon VP Peter Faricy said the program was in testing but will soon be available in North America.
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Facebook adopts header bidding to make its ad network more competitive with Google’s
By Facebook adopting header bidding, publishers will get a better look at which ad network can get them a better deal.
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