This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences from online to traditional TV.
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LinkedIn updates Sales Navigator
The new additions are part of an effort by the Microsoft-owned professional social network to be as useful to salespeople as email and CRMs.
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A day in the life of a social CMI pro
What exactly does a consumer market insights professional do? Contributor Will McInnes gives you an inside look at the social CMI world.
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UTM tags + Facebook ads = awesome
If you’re testing out Facebook advertising for lead gen, understanding the results can be tricky. Contributor Brett Middleton outlines three optimization tactics to help you make data-driven decisions.
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Foursquare offers Analytics product for retailers, multi-location brands
Benchmarking and audience measurement tool enables retailers, QSR chains and others with physical locations to understand audience visitation trends.
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Instagram now has more than 1M advertisers, doubling in past 6 months
As Instagram’s advertiser base has ballooned, so has the number of people using the app to contact brands.
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Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer
Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To…
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Marketing Day: Hootsuite news, Prime Now on Alexa & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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4 reasons you should attend MarTech this May
Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you should join us this May 9-11 in San Francisco: 1….
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Hootsuite acquires Snapchat analytics firm Naritiv
Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to large enterprises.
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Hootsuite acquires Snapchat analytics solution from marketing firm Naritiv
Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to large enterprises.
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Amazon Alexa now accepts Prime Now orders via voice
Amazon says Prime Now members can order multiple items at once and Alexa will automatically choose the next available two-hour delivery slot.
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Twitter, Periscope make it easier to stream TV-quality live broadcasts
Twitter’s Periscope Producer API removes the added step of piping a broadcast through Periscope’s app, which could degrade the stream’s quality.
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Google thaws (a little) on defamation cases
Would-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be time to amend the applicable legislation.
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5-year trends in artificially intelligent marketing
How will artificial intelligence transform marketing over the coming years? Columnist Daniel Faggella dives into the results from a survey exploring the major trends and opportunities in AI for marketers.
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What happens when Google pushes into branding and messaging?
As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding.
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Google announces new brand safety controls for display & video advertisers
After coming under fire, Google says it will address advertiser concerns over extremist content.
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