Uncategorized - Online Marketing - Page 96

March 20, 2017 Uncategorized

How to harness the power of Facebook Local Pages to drive in-store sales

Facebook’s 1.74 billion monthly active mobile users aren’t just “liking” photos of their friends and family; they’re using it to discover where to eat, shop and travel. Contributor Tom Kuhr explains the importance of knowing how to use Local Pages to your advantage.

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March 20, 2017 Uncategorized

Instagram opens shoppable organic posts to more businesses in the US

Instagram will enable more US brands to sell products through organic photos using a new in-app tool.

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March 19, 2017 Uncategorized

New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses

LinkedIn will roll out a new ad targeting program called Matched Audiences in November, according to a leaked presentation.

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March 19, 2017 Uncategorized

Marketing Day: AMP advice for publishers, bad bots report & eBay’s Guaranteed Delivery

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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March 19, 2017 Uncategorized

Emarsys: Verizon’s exit from email services prompts strategic opportunity by marketers

The marketing cloud’s CMO suggests ways to counter the dwindling of email diversity.

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March 19, 2017 Uncategorized

A proven method for building a strong PPC account team

What’s the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency’s “team of teams” approach to account management.

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March 19, 2017 Uncategorized

Three foolproof steps to excellent AdWords ads

With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence.

Please visit Marketing Land for the full article.

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March 19, 2017 Uncategorized

Advice for AMP-curious publishers

Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages.

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March 19, 2017 Uncategorized

Report: Bad bots are swarming virtually every website and login page

The good news: They’re not evolving very fast, and new user IDs like biometrics may eventually challenge their growth.

Please visit Marketing Land for the full article.

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March 19, 2017 Uncategorized

eBay to offer 3-day shipping for 20M items in new Guaranteed Delivery policy

With the rollout of Guaranteed Delivery this summer, eBay buyers will be able to filter results that include 1-day and 2-day delivery terms.

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March 19, 2017 Uncategorized

A digital marketing CEO’s prescription to cure advertising fraud

As the threat of ad fraud continues to loom over digital marketers, columnist James Green lays out the ingredients we need to promote transparency and drive the industry forward.

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March 19, 2017 Uncategorized

Is your marketing career progressing as it should be?

The ideal digital marketing career path is still pretty undefined, given that the industry is quite young. Columnist Matt Umbro takes a stab at laying out a successful trajectory — from first entering the industry to becoming a team leader.

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March 19, 2017 Uncategorized

Google is making a big change to exact match keyword targeting in AdWords

Ads may trigger when searchers use different word order and function words as Google broadens its definition of close variants.

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March 19, 2017 Uncategorized

What is customer marketing?

B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew…

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March 16, 2017 Uncategorized

How to Use Network Data to Turn Bad Inputs into Gold

If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they…

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March 16, 2017 Uncategorized

ANA calls for independent audits of ads in the ‘walled gardens’

The advertising association asks that Amazon, LinkedIn, Twitter and others join Facebook and Google’s YouTube in this new transparency.

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