On consumer privacy, the EU and US appear to be headed in opposite directions.
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Category: Uncategorized
Marketing Day: Google’s ‘unacceptable’ ad placements, influencer marketing & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Havas, the Guardian, British govt. blacklist Google, YouTube for ‘unacceptable’ ad placements
As pressure mounts, Google says it will make changes regarding ads being placed alongside extremist content.
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What influencer marketing can learn from PR’s history
Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the impact of an influencer marketing program and the lessons we can learn from the PR industry.
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Email in 2017: Dying platform or still a worthy investment?
Despite the rise of productivity tools such as Slack and Workplace, contributor Len Shneyder believes recent deals and funding events show that email is an increasingly important channel and will continue to grow.
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Mapping keywords to the buyer journey in SEO
Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness.
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MediaBrix – now Receptiv – adds programmatic video marketplace and DMP
The New York City-based mobile marketer is now focused only on in-app video ads that are delivered “at the right moment.”
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Surprise: Only 12% of top websites are using header bidding
Ad tech firm GetIntent also finds out that the leading solutions are not open source.
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Aprimo adds digital asset management with ADAM acquisition
With the new purchase, marketing ops platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool.
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What makes people love the brands they love?
Columnist Adam Grow takes a look at how customer loyalty is created and how marketers can connect with consumers to develop their trust and spark brand evangelism.
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Bing rolls out ‘Sportscaster’ Messenger bot for March Madness
Bing’s bot lets fans follow their favorite NCAA men’s basketball team and will send a message if a team advances in the tournament.
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Marketing Day: YouTube to end Annotations, Amazon adds Alexa to iOS app & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Google Home gets ‘Beauty & The Beast’ promo but Google says it’s not an ad
Appears to be the first-ever commercialization of Google’s home assistant product.
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YouTube to end Annotations in May
YouTube says Annotation usage has decreased 70% since it launched mobile-friendly End Screens and Cards.
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Amazon adds Alexa to its main iOS app
Integration will provide more utility in the shopping app and expose new audiences to Alexa’s capabilities.
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4 steps to ROI-positive marketing attribution in 90 days
So, you’ve just implemented a new marketing attribution solution. Now what? Columnist Alison Lohse explains how you should be spending those first three months to achieve positive ROI.
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National retailers: Stop ignoring local SEO
National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search.
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