Uncategorized - Online Marketing

March 15, 2017 Uncategorized

Why About.com ‘took a business that was perfectly fine & crashed it into the ground’

In this week’s Marketing Land Live podcast, About.com’s CEO explains the marketing repercussions from last year’s decision to pivot from “one site fits all” to a series of separate vertical sites.

Please visit Marketing Land for the full article.

March 15, 2017 Uncategorized

About.com CEO: What we’ve learned in pivot from one-site-fits-all to several vertical sites

In this week’s Marketing Land Live podcast, Neil Vogel explains why they ‘took a business that was perfectly fine & crashed it into the ground,’ and how the new sites are already seeing success.

Please visit Marketing Land for the full article.

March 15, 2017 Uncategorized

Adblock Plus names independent Acceptable Ads Committee

Conde Nast, Dell, M&C Saatchi Mobile among the parties named to 11 committee seats.

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March 15, 2017 Uncategorized

With cost per visit, xAd brings search-like performance to mobile advertising

Brands and enterprises will pay only for customers who walk through the door.

Please visit Marketing Land for the full article.

March 15, 2017 Uncategorized

SimilarWeb now offers more granular metrics through Digital Insights

The new service of custom reports allows marketers to find some of the traffic patterns behind their sales.

Please visit Marketing Land for the full article.

March 15, 2017 Uncategorized

Campaign Monitor buys customer data platform Tagga

With the addition of the Vancouver-based company, Campaign Monitor is looking to expand beyond email marketing.

Please visit Marketing Land for the full article.

March 15, 2017 Uncategorized

Publishers must start proactively fighting fraud and non-human traffic

Are publishers taking ad fraud seriously enough? Columnist Rob Rasko discusses the findings from a survey that looks at the impact of non-human traffic and how publishers are fighting back.

Please visit Marketing Land for the full article.

March 15, 2017 Uncategorized

Urban Airship expands app notification capabilities to mobile web and PC

Web notifications can be identical to in-app notifications or treated differently, depending on marketer objectives.

Please visit Marketing Land for the full article.

March 15, 2017 Uncategorized

Your guide to using Google Assistant and the Google search app on Android & iPhone

Google Assistant is coming widely to Android phones. Here’s how to use it and other ways to Google on your smartphone — even for iPhone users.

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March 14, 2017 Uncategorized

Marketing Day: Google fights offensive content, the most-watched video creators & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 14, 2017 Uncategorized

Master modern marketing technology leadership over 2 intense days

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired…

Please visit Marketing Land for the full article.

March 14, 2017 Uncategorized

Master modern marketing technology leadership over 3 intense days

We’re only seven weeks away from the MarTech conference in San Francisco, May 9–11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn and be…

Please visit Marketing Land for the full article.

March 14, 2017 Uncategorized

Google launches new effort to flag upsetting or offensive content in search

Using data from human “quality raters,” Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information.

Please visit Marketing Land for the full article.

March 14, 2017 Uncategorized

UNILAD & The LAD Bible are the most-watched video makers for 8 straight months

According to Tubular Labs’ top 10 video creator list, Unilad and The LAD Bible show no signs of slowing down since taking the lead in July 2016.

Please visit Marketing Land for the full article.

March 14, 2017 Uncategorized

Ad-blocking concerns shift to the video ad industry

Ad blocking has long been a concern for advertisers, but video ads are getting hit especially hard. Columnist Alex Bornyakov explores why this is and offers some solutions to this growing problem.

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March 14, 2017 Uncategorized

10 AdWords ad copy testing ideas you can use right now

Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started.

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March 14, 2017 Uncategorized

Selling the value of link building to management

You know that link building is necessary to achieve the results you want, but how do you sell the C-suite and secure budget? Columnist Andrew Dennis shares his advice.

Please visit Marketing Land for the full article.