MarTech Today: Gmail’s support for responsive design, PullString’s intelligent conversation platform & more

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Gmail finally supports responsive design: answers to 4 burning questions
  
  Sep 30, 2016 by Chad White
  
  Google has started rolling out support for responsive email design in its various Gmail clients. Columnist Chad White explains what email marketers should and shouldn’t do in light of this dramatic change.
• Updating your SEM toolbox with new, shiny tools –- SMX East 2016
  
  Sep 30, 2016 by Pauline Jakober
  
  Ask any PPC professional the secret of their success, and they’ll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed.
  
• What’s new and cool at Google from SMX East 2016
  
  Sep 30, 2016 by Mark Traphagen
  
  At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.
• PullString unveils all-purpose intelligent conversation platform
  
  Sep 29, 2016 by Barry Levine
  
  Staffed by ex-Pixar employees, the company describes the new release as the most complete expressive toolkit for text- and media-based characters.
• Why call tracking helps improve PPC lead generation account performance
  
  Sep 30, 2016 by Jeff Baum
  
  Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.
  
• Authority & link building with real-time Penguin
  
  Sep 30, 2016 by Marcus Miller
  
  Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.
  

From Around The Web:

• The Blueprint for a Perfectly Testable Landing Page, blog.crazyegg.com
• 8 Questions to Ask Before Redesigning Your Website, smallbiztrends.com
• How Personalization Tools and Technology Help E-retailers Market More Effectively, www.martechadvisor.com
• Why Clients Render Email Differently, blog.mailchimp.com
• Best Practices for Real-Time Personalization, adage.com
• Customer.io Announces Integrations with Twilio, Slack and Urban Airship, www.prweb.com
• Ad Tech: Stop Calling It An Apocalypse, adexchanger.com
• History of Marketing Technology and What’s Special about Journey Orchestration, www.martechadvisor.com
• AMP Roadmap Update for End-Q3 2016, amphtml.wordpress.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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