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New RLSA Strategies for Search Marketers

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Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid search strategy.

But like everything in search marketing, RLSAs are always changing. Did you know you can build remarketing audiences from Google Analytics data? Or that Google has added Customer Match capabilities to enable CRM data matching that can ramp up your rich targeting strategies within search?

Join our paid search experts as they show you how to maximize the return on your search investments by incorporating RLSAs. They’ll provide tactical advice and best practices for targeted ad copy, audience targeting, bidding, and keyword strategies.

Register today for “New RLSA Strategies for Search Marketers,” produced by Digital Marketing Depot and sponsored by Criteo.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.


 

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