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For shoppers, grocery receipts are ribbons of paper they sometimes check, but often throw out.
For brands, grocery receipts are data goldmines that show what you buy, the kind of data they otherwise get from stores but without encouraging your product loyalty.
A startup named OurCart — backed by audience research firm Nielsen’s Israel-based Innovate incubator — is out with a new app that seeks to mine that data, while incentivizing shoppers for brand loyalty.
Called Snapstar and currently available only for Android, the app awards points (in the form of stars) to consumers for brands they “follow” in the app, and for the products they buy. It takes 7500 points to get a $5 Amazon gift card, or stars can be turned into entries for product-awarding sweepstakes.
The company says that Snapstar is “the first grocery brand loyalty app powered by receipt scanning technology.”
[Read the full article on MarTech Today.]
