Google and Bing are making major changes to their search engines, which will require businesses to update their SEO strategies to stay ahead of the curve.
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The Lesser Known Advantages of Outsourcing for Small Business Owners
Small business owners are increasingly turning to outsourcing as a cost-effective and time-saving alternative to in-house hiring. However, what many people don’t know is that there are several other advantages that outsourcing can bring to a business. Outsourcing gives small business owners a solution they may not have known about before. It gives them access […]
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The Unexpected Rise of Micro-Influencers and Their Impact on Marketing
Here’s how micro-influencers were able to make a place of their own in the digital space
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5 Reasons Why Experiential Marketing Helps Boost Sales
Experiential marketing is a form of marketing that focuses on the customer’s direct experience. It emphasizes each individual’s memory and how they recall their past experiences with a company or brand. Experiential marketing aims to generate strong emotional reactions in customers by designing events that trigger memories and specifically build up their perceptions about how […]
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Use These 5 Hacks to Instantly Build Rapport With Your Clients
While building a solid relationship is a long-term game, there are a few simple but highly effective hacks to quickly get you started on that journey.
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3 Crucial First Steps You Need to Take to Nail Your PR Strategy
You don’t need a fancy (read: expensive) firm to give you the goods. The best strategies take place in-house and are free to start.
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3 Ecommerce Trends You Need to Know in 2023
This vast and expanding sector is on track to be more relevant and investment-worthy than ever, but what are the key new-year takeaways for digital marketers?
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5 Proven Strategies to Turn Your Sales Copy Into Real Money
You should treat your copy like your 24/7 salesperson. Here’s some advice on how to be strategic about it.
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4 Ways to Leverage TikTok for Startup Growth
TikTok is still relatively uncrowded — but it is growing exponentially.
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How Franchisees Can Use Technology to Change Consumer Behavior
Here’s how franchisees can tap into consumer behaviors using strategic messaging and offers that speak to clients wants and needs.
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5 Things to Do After You Publish Your Book
Books have become the business cards of modern entrepreneurs. Here are the best ways to market your book after publication.
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5 Mistakes To Avoid in Your Digital Marketing
Don’t fall for flashy and ungenuine marketing fails. If you avoid these five common pitfalls in digital marketing, you will find branding success.
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Dr Jay Feldman discusses Entrepreneurship
The journey of entrepreneurship is filled with unexpected and unexpected obstacles, says Dr Jay Feldman. Entrepreneurs need to be flexible
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Should You Market Your Product to Enterprises or Small Businesses? Here’s How to Decide.
Deciding whether to market to a small business or an enterprise can be a challenging decision. Here’s how to know which you should go after.
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The 2023 Super Bowl May Be Over, But These 4 Commercials Made the Biggest Impact on Consumers
Michelob Ultra saw the highest increase in consumer demand post-Super Bowl.
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Why Maintaining a Strong Media Presence is Key to Succeeding in an Economic Downturn
Companies are announcing mass layoffs due to the current economic climate to increase their runways and cut spend, with many significantly cutting their marketing departments. However, instead of completely eliminating marketing efforts, companies should shift their marketing strategies to focus on earned and owned media coverage as more affordable and effective alternatives to paid advertising.
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7 Ways to Create a Digital Marketing Campaign on Car Shopping
The rise of digital marketing has transformed the way businesses reach and engage with customers, and the automotive industry is no exception. With car shopping increasingly moving online, dealerships and lenders must develop effective digital marketing campaigns to reach potential customers. We will discuss the seven ways to create a successful digital marketing campaign on […]
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