Following its purchase of adtech firm AdEspresso two weeks ago, the new acquisition will boost Hootsuite’s ability to demonstrate ROI.
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Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp
A brand’s personally identifiable customer profiles can be handled by LiveRamp, anonymized, and passed to Tru Optik for ad targeting.
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Brainshark, Highspot join their products into ‘only complete sales enablement solution’
While the products remain independent, an integrated version combines sales training, content creation and organization, and publishing.
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LinkedIn Ads: How to target your ideal prospect, every time
Columnist AJ Wilcox walks you through LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently and at a lower cost.
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Facebook opens mid-roll ads to more Live broadcasters, starts non-live test
Eligible video creators in the US will be able to insert 20-second ad breaks four minutes into live streams with at least 300 concurrent viewers.
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5 tips for sending an email blast without getting blacklisted
Marketers need to plan carefully to ensure their email campaigns actually reach inboxes. Columnist Scott Heimes outlines five tips to help you avoid the dreaded blacklist.
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Facebook, Google the global app-install leaders, but Twitter wins for retention
Apple Search Ads also delivered high user retention for non-gaming apps.
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Survey: Snapchat is a fleeting hobby, and ads don’t stick
A recent survey by Fluent found that Snapchat is definitely popular among the younger demographic — but it may just be a fad.
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What distinguishes conversion optimization from good design?
Columnist Brian Massey argues that conversion optimization is distinct from other web marketing practices.
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All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your…
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Marketing Day: Hyperlocal marketing, Twitter’s Custom Profiles & Instagram news
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Will my organic rankings suffer if I don’t have a blog?
A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility.
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Hyperlocal marketing will soar in 2017: 5 tips to stay on top
As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality.
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Skyhook announces “next-gen geofencing” based on global WiFi database
The company says it has developed a more accurate methodology for store-visitation measurement.
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3 ways artificial intelligence is transforming B2B marketing
It’s not just the latest buzzword. Columnist Peter Isaacson discusses the impact of AI on B2B and how you can incorporate it into your own marketing processes.
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Case study: location data outperforms online signals as e-commerce targeting tool
Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only.
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How to keep your app users from dumping you
How do you hold onto users who are abandoning your mobile app? Columnist Josh Todd offers tips on how to keep people engaged and coming back for more.
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