Twitter’s new Custom Profiles are the equivalent of an email signature for direct messages.
Continue reading
Please visit Marketing Land for the full article.
Instagram’s carousel format can now include more posts, be used outside of ads
Instagram is extending its carousel format to organic posts and expanding it to include 10 photos or videos.
Continue reading
Please visit Marketing Land for the full article.
Beyond the ad: How to incorporate purposeful mission into brand practices
In today’s politically charged environment, brands are increasingly entering the fray. Columnist Megan Hannay discusses how brands can navigate these tricky waters while staying true to their mission and practices.
Continue reading
Please visit Marketing Land for the full article.
Dovetale launches tool for automatically finding influencers through photo-matching
A brand uploads an image with the desired look-and-feel, and the platform finds influencers who have posted similar images.
Continue reading
Please visit Marketing Land for the full article.
Pegasystems’ new AI-powered Self-Service Advisor wants to be your informational concierge
The customer engagement platform’s new help solution uses its intelligence to provide context and save time.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Walmart’s e-commerce growth, a Snapchat guide & YouTube audits
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
[Reminder] Live Webinar–Tips for better brand/agency creative collaboration
We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process…
Continue reading
Please visit Marketing Land for the full article.
Walmart reports 29% growth in US e-commerce
In Q4 earnings, company also promises continued effort “to become more of a digital enterprise.”
Continue reading
Please visit Marketing Land for the full article.
Report: Android app eCPMs beat iOS for first time in Q4
Android eCPMs jumped 79 percent year-over-year in Q4 2016.
Continue reading
Please visit Marketing Land for the full article.
Dos and don’ts of PPC advertising for universities
For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns.
Continue reading
Please visit Marketing Land for the full article.
Marketing Land’s guide on how to use Snapchat
Haven’t gotten your brand on Snapchat? The time could be right, given recent changes to the service. All you need to know on getting started.
Continue reading
Please visit Marketing Land for the full article.
Time is running out to score the deepest discounts to MarTech San Francisco
MarTech rates increase at the end of this week. Register now and save $400 off on-site rates. See below for details on all you get at this year’s event!
Continue reading
Please visit Marketing Land for the full article.
6 business types that reap the most reward from local SEO
Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization.
Continue reading
Please visit Marketing Land for the full article.
Are you buying #AlternativeEmailFacts as truth?
In the age of misinformation, email marketers need to get their facts straight. Columnist Chad White debunks five dubious and commonly accepted claims about email marketing best practices.
Continue reading
Please visit Marketing Land for the full article.
Google’s YouTube to undergo MRC audits for video viewability measurement
The audits encompass all aspects of YouTube’s third-party measurement integrations with MOAT, DoubleVerify and Integral Ad Science.
Continue reading
Please visit Marketing Land for the full article.
With 1M apps to date, Facebook’s analytics tool adds features but hasn’t fixed measurement error
Developers can compare two audience segments at a time and break down their audiences based on the sites that sent them.
Continue reading
Please visit Marketing Land for the full article.
With renegotiation complete, Verizon to pay $350 million less for Yahoo
Yahoo successor Altaba will bear the cost of shareholder lawsuits as part of the deal.
Continue reading
Please visit Marketing Land for the full article.