Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Amazon matches Walmart, drops free shipping minimum to $35
Move comes a year after the minimum price went up to $49, and just weeks after Walmart offered its own similar deal.
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Mark Zuckerberg’s manifesto: how Facebook will connect the world, beat fake news and pop the filter bubble
The CEO describes the next phase of Facebook in a nearly 6,000 word missive.
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How to write PPC text ads in 2017’s sophisticated environment
There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates.
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Report: E-commerce accounted for 11.7% of total retail sales in 2016, up 15.6% over 2015
The U.S. Department of Commerce reports total e-commerce sales in 2016 reached $394.9 billion.
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Facebook Jobs makes having a Page that much more valuable for SMBs
Company seeks to make local employee recruiting easier, generate more SMB loyalty and perhaps some additional revenue in the process.
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Turn your email challenges into opportunities to get more personal
Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance — and are enhanced by — your other digital marketing activities.
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Snap starts selling Spectacles, accessories online ahead of IPO
Snap’s video-recording glasses have not brought in significant revenue, but with easier access for customers, maybe now they might.
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A 9-step guide to increase your landing page conversion rate
How do you improve your landing page conversion rate? Contributor Khalid Saleh lays out nine steps that will help you optimize landing pages and, in turn, generate leads.
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MarTech Landscape: What are VAST and VPAID?
Short answer: They help to make the video ad ecosystem possible.
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The 4 truths of programmatic marketing
As we enter an era of data and social science coming together, contributor Malcolm Cox takes a look at how communication planning has changed over the past decade and the lessons that can be adapted to the Programmatic Age.
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Reports: digital, especially mobile, driving trillions in offline retail spending
Mobile influenced in-store buying alone already over $1 trillion.
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Marketing Day: YouTube ad announcement, Barnes & Noble College CMO interview & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
YouTube’s unskippable 30-second video ads will sunset next year
Shorter ads will be the focus as the traditional 30-second spot is pushed out.
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Broken link building made easy
Broken link building is a great tactic, but prospecting for broken links in your niche can be time-consuming and inefficient. Luckily, columnist Patrick Stox has a handy method for identifying relevant broken linking opportunities.
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No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” program
WSJ move might cause other publishers to remove content from Google’s program, if it turns out ‘Subscription’ label doesn’t hurt conversions.
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Can we machine-learn Google’s machine-learning algorithm?
As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it’s more difficult for marketers to keep up with SEO best practices. Columnist Jayson DeMers explores what can be done to keep up in a world where machine learning rules the day.
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